Browsing by Author "Kyriazis, Angel"
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The prospects of market research services in Heraklion.
T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Mourkas, Theofanis; Kyriazis, Angel
Thesis advisor: Kourgiantakis, Markos
Publication Date: 29-11-2013Marketing research is a constituent part of a marketing plan. This thesis aims to research the current and future usage and marketing research process from the local SMEs. For the purposes of this thesis a primary research ...
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