Browsing by Author "Plevritakis, Rafail"
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The marketing of accounting service enterprises: from the quality of service in customers retention
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
Authors: Mazarakidi, Elena; Plevritakis, Rafail; Chalos, Dimitrios
Thesis advisor: Tsoukatos, Evangelos
Publication Date: 2016-09-15Marketing is the main success factor in modern society, which is surrounded by a highly competitive environment. The Marketing is the factors that determines and deepen the sustainability of the business in every sector ...
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