Now showing items 21-37 of 37

  • Study of online printed advertising design using new technologies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aroutinova, Evgenia; Lazaraki, Ioanna
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-11-21
    Logo is a special emblem of a business or an organization that can announces its presence , its label or its products that offers. The right design is aimed the direct visual perception an easy imprinting to the memory ...
  • Research for the proliferation of social networks.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vlachaki, Kalliopi; Maltezakis, Georgios
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2018-11-05
    In our day and age, the extensive use of social media is evident. Each and every individual seeks direct, radical and effective ways to communicate on a daily basis. The luck of time and the abundance of information which ...
  • Study of the technique of affiliate marketing, the present and the future of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Oikonomopoulou, Christina; Fampiola, Nikola
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-10-2012
    It is a fact that in recent years, rapid developments in telecommunications and information technology led to the development of networks and especially the prevalence of the Internet. Commercial use of the internet has ...
  • Study of Drop Shipping technique in E-Commerce.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Anagnostopoulos, Nikolaos; Zevgolatis, Alexandros
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 09-09-2015
    The global economic crisis and reduction of internal consumption have given impetus to look for new customers outside the national borders of a company and to the adoption of new business solutions (Ministry of Development ...
  • Study about using flash games for advertising purposes.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karabela, Christina
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 20-06-2012
    Advertising on the Internet is an industry with tremendous growth. More and more companies are increasing the percentage of money allocated for advertising of products or services on the internet. The reasons are obvious. ...
  • Web services for improving visitors fidelity in Greece and study their appearance depending on the type of the store.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mpolosi, Chrysanthi; Michaki, Dimitra
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-11-2011
  • Unsupervised image clustering.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Lasthiotaki, Dimitra
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2019-10-24
    Clustering is the process by which data is classified into semantic clusters based on a measure of similarity. The meaning of "cluster" cannot be defined precisely and this is one of the reasons why there are too many ...
  • E-learning information systems in higher education.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Giolla, Ernest; Bourmpakis, Georgios
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2018-12-17
    During the last years the contribution of new technologies in the field of education is booming. These new technologies of information and communication contribute actively and effectively every sector of education. ...
  • University advertising on facebook and developing of promotional animation, using adobe flash for the Department of Commerce & Marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Voskakis, George
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 16-01-2014
    In recent years it has been observed a change in the way events are spread. Social media contributes to that change of how information flows. The media that displays the greater appeal is none other than facebook. Social ...
  • E-management strategies and internet addiction.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Adamakis, Ioannis; Balampani, Konstantina; Bourogiannis, Georgios
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2017-03-10
    The main object of this thesis is e-business and how it links to internet addiction as well as the impacts that this addiction has to young people. E-business is a concept that includes a set of functions and activities ...
  • Modern and traditional techniques of marketing on politics.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karantonakis, Konstantinos-Emmanouil; Margiolakis, Dimitrios
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 24-09-2015
    Marketing is one of the most important and necessary tools nowadays, from which an organization can have profit. We will observe in time has evolved sufficiently all over the world, but in different rhythm in each country ...
  • Modern methods of promoting products and services online.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Bobory, Olga-Sylvia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 21-01-2014
    The internet along with the advertising companies have invaded our lives. Although it is considered that the internet is new, actually started about forty years ago. The ever increasing use of the internet more and more ...
  • Techniques of developing mobile apps and their application on marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kaliakoudas, Athanasios; Dovrou, Sofia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-07-14
    Smart Phones have evolved and now every person needs them. This need for everyday use has impelled the companies to develop elements that surround Smart Phones, such as mobile apps, ads, ROM et cetera. The Smart Phone is ...
  • Marketing methods over social networks.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kotzanaki, Kasandra; Fountoulaki, Aliki
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2017-05-19
    Nowadays the majority of people use as source of information the internet. This new source of information together with the development of social media has established the Internet as a basic tool of marketing. Social Media ...
  • Consumer grouping techniques in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kouki, Maria
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2020-11-23
    This project work addresses the topic of clustering in marketing, introduces first of all, marketing as a definition, shows all the critical approaches which lead marketing to be of a crucial importance into the world of ...
  • 3D technologies and their application in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Polia, Evangelia; Baila, Anna
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 16-01-2014
    The aim of this project was to investigate the characteristics of 3D Technologies and their application in Marketing. More particularly, the project focused a) in the investigation and development of 3D applications for ...
  • The use of the structure of social networks in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zefkilis, Georgios; Thanasia, Dimitra; Mechilli, Evgenia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-07-14
    Social networking on the web is very current and dynamic phenomenon, which has surpassed the boundaries of fashion and tends to become more social. Social media today in the broad area have received, is a phenomenon that ...