Browsing by Advisor "Tavladaki, Despoina"

Now showing items 1-13 of 13

  • Door to door B2C sales. Techniques, disadvantages and advantages. Real life case study of the Greek market.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Giannaki, Charikleia
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 22-10-2012
    The thesis involves techniques, disadvantages and advantages of B2C sales with the method of Door 2 Door. The survey aims at initially given in detail all the techniques for successful sales face to face marketing and list ...

  • Health services marketing. The case of Greek private hospitals.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mengos, Stavros
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 09-06-2011

  • The natural cosmetics market in Greece. The swot analysis of Korres company.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karadimou, Eirini; Kouroupi, Konstantina
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 21-10-2012
    Nowadays, consumers tend to prefer a healthier lifestyle not only for themselves but for their families too. For this reason, they invest in products that are environmentally friendly, making sure that there are no chemical ...

  • Consumer Behavior of Modern Greek in the Internet. Reasons Why consumers Prefer Group Buying Sites (GBS).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Theona, Eustathia
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 16-01-2014
    Nowadays, internet is a part of everyday life for almost all people worldwide. This has resulted in many of their daily activities including the use of it. One of these activities are the purchases, some of which are now ...

  • Evolution of merchandising and its importance for business. Case study: THE BODY SHOP.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kaza, Dimitra
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 24-04-2012
    Trade constitutes a traditional and powerful sector of Greek economy and also Greek business entrepreneurship. The role of trade has been increased by many factors, among others, technological development, that supports ...

  • The internationalization of Greek olive export companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Mavritsakis, Emmanouil
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 2019-04-19
    The main object in this paper as it is written in the title is the export of olive oil. At first there is a reference to globalization and what are the positive as well as the negative ones. Then we analyze the reasons ...

  • The use of humor and jingles in advertising. Strategic followed by advertising companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Efstratiadi, Aliki; Grydaki, Eleni
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 05-07-2011

  • Electronic super market: trends and needs of Greek consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Markoglou, Pavlos; Vasilaki, Dimitra
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 14-12-2011

  • Marketing strategies and emplementetion in casino (online and regular).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Alivizatou, Gesthimani; Kileris, Dimitris
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 07-06-2012
    The issue addressed in this paper refers to marketing strategies and their implementation in casinos. Initially, it is made a substantial effort,towards the reader, in order to understand the basic concepts around marketing ...

  • Attitude of young people aged 18-24 towards advertising media and advertising. TV or Internet?

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsilivigkou, Evangelia
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 20-06-2012
    This research aims to investigate whether the ads influence consumer behavior of young people, aged 18-24, and from what ads (television or Internet) affected young people more. The methodology of work will be based on ...

  • Modern tools of advertising. The concept of Flash Mobs and the influence they have on the Greek audience-population.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lazou, Evlampia; Paila, Konstantina
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 16-01-2014
    The large number of advertisements that bombard nowadays consumers in their everyday life, helping businesses to further promote their products / services in the market so as to achieve a fair percentage of sales in order ...

  • Techniques for successful direct sales.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pinakoulakis, Nikolaos
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 2018-10-25
    An in-depth understanding of consumer behavior, and in particular the decision-making process of the product market, is of paramount importance to both the industry and the academic community. It allows suppliers to better ...

  • Υγειονομική υπηρεσία της Κύπρου και τρόποι βελτίωσης των παρεχόμενων υπηρεσιών.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kosta, Konstantina
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 07-06-2012