Browsing by Author "Αβραμίδου, Ζωή"
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The role of public relations in modern entrepreneurship.T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Avramidou, Zoi; Malliari, Athina
Thesis advisor: Trichas, Nikolaos
Publication Date: 2018-10-25Public relations are the A and Z for the success of enterprises and organizations as they affect and shape the trust of the public. This thesis, after defining exactly what public relations are, has the objective to describe ...