Browsing by Author "Ζώρζου, Θεολογίνη-Γεωργία"

Now showing items 1-1 of 1

  • Social media in hotel business strategy: the case of Santorini island.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Zorzou, Theologini-Georgia
    Thesis advisor: Dimou, Eirini
    Publication Date: 2020-05-22
    The purpose of this thesis is to highlight the impact of social media on tourism industry in the island of Santorini. Firstly, a theoretical background of Marketing is presented in general followed by a more detailed ...