Browsing by Author "Britzolaki, Eirini"

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  • The study of social media networking for effective use in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Britzolaki, Eirini; Petraki, Maria; Tsiknakis, Michail
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-03-02
    The development of Internet has greatly changed international commerce, since most of e-commerce is nowadays well developed and more and more consumers prefer the Internet for their purchases. Indeed, Internet enables ...