Now showing items 1-2 of 2

  • Youtube marketing: The rise of YouTube and its importance to the modern marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Gantzias, Nikolaos; Mavris, Nikolaos
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2019-04-17
    The aim of this diploma thesis is to present the evolution of YouTube from the beginning to the present day and how it affects to the modern man. YouTube is the second most visited site in the world, with more than a ...
  • The influence of social media in the progress of consumers purchase decision.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Varouma, Kalliopi
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2019-03-08
    Τhe social media have become an everyday habit of our lives. More and more people of all ages worldwide are using social media regularly to communicate, get information and entertainment. Marketers of every company take ...