Browsing by Keywords "sales promotion"

Now showing items 1-2 of 2

  • Advertising, public relations and sales promotion in tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Matthaiaki, Katerina
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 28-02-2008

  • Sales promotional techniques and consumer behavior: The case of consumers in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tzenaki, Evdoxia
    Thesis advisor: Avgeli, Vasiliki
    Publication Date: 08-09-2015
    This thesis presents theoretical promotion techniques as well as the current theories governing the purchasing behavior of consumers, trying to show how the promotion techniques influence the purchasing behavior of consumers ...