Browsing by Keywords "target audience"

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  • Methods of advertisement and use of marketing actions in web sites of mass media.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Merkai, Tzoanna
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-03-13
    The purpose of this paper is to present the ways and methods through which online advertising can be achieved. After giving a brief introduction, the concept of advertising, and the historical evolution of advertising, ...