Browsing EΛ.ΜΕ.ΠΑ. / HMU by Author "Σχοιναράκη, Ελένη"
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The role of electronic marketing in the development of hotel units in Crete.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors: Schoinaraki, Eleni
Thesis advisor: Peronikolis, Michail
Publication Date: 2021-05-26The purpose of this dissertation was to investigate the role of e-marketing in the development of hotel units in the region of Crete. Initially, the conceptual approach of tourism was carried out together with its species, ...
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