Browsing EΛ.ΜΕ.ΠΑ. / HMU by Author "Gourniezakis, Dimitris"

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  • Big data analysis based on advertising campaigns and marketing strategy.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Arvanitis, Panagiotis; Gourniezakis, Dimitris
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-07-28
    In today's era, advertising and marketing have taken an essential part of everyday life, so as expected they have also taken a critical role in all large businesses/companies. Using the data analysis technique we mine ...