Browsing EΛ.ΜΕ.ΠΑ. / HMU by Author "Kalligiannaki, Maria"

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  • New brand promotion channels and new advertising channels: tik-tok, messenger, igtv etc.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kalligiannaki, Maria
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-09-10
    This project is about the new channels that have been created for the development of brands. The first chapter consists of bibliographic a review of the history of projection channels, an analysis of the new projection ...