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  • 360 digital marketing: what is it and its importance in modern marketing and advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Michasi, Gioana; Ntaka, Anthoula
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2023-03-14
    A 360-degree marketing communication is defined as communication that reaches out to its audience members in multiple ways (Merenda, 2012) at various stages of persuasion in order to "connect" with consumers. Although a ...