Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "search engine optimization"

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  • The use of search engine optimization (S.E.O) techniques in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Provimai, Frantsi
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-24
    Search engine optimization consists of some techniques, ways, and methods through which a website can be ranked and appear in the top of search engine searches. There are several types of websites that, through static web ...

  • Methods of advertising and use of advertising on websites of Greek online stores.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Simitzis, Ioannis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-03-16
    In the present work, reference is made to what advertising is, in its historical development, in what advertising is in Greece, in the methods used by various companies and in their techniques, while at the same time its ...