Browsing Μεταπτυχιακές εργασίες / Master Theses by Author "Σκουντάκης, Γεώργιος"
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The attitude of consumers towards Offline 2 Online e-commerce.
H.M.U., MSc in MBA for Engineers
Authors: Skountakis, Georgios
Thesis advisor: Kourgiantakis, Markos; Apostolakis, Alexandros; Trichas, Nikolaos
Publication Date: 2023-07-11Online shopping is a growing industry in commerce and has piqued the interest of both companies and businesses as they aim to gain an increasing share of the market. In modern times, more and more consumers show great ...
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