Browsing by Keywords "ηλεκτρονικό μάρκετινγκ"

Now showing items 1-20 of 54

  • E-marketing practices from hospitality sector.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Leanka, Simion; Stamatakis, Stylianos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-03-24
    Travelers have changed their habits significantly today, searching for destinations, booking tickets online without having personal contact with business representatives. E-marketing practices have evolved significantly ...

  • E-marketing: promoting tourism product online.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Foukaraki, Eleftheria; Anagnostopoulos, Ioannis
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 27-11-2013
    The constant and rapid advances in technology and use of Internet are bringing new opportunities in tourism promotion highlighting the necessity of using more efficient and " smarter " methods to attract tourists and ...

  • E-tourism and travel agencies: new trends and applications.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Pantalos, Georgios
    Thesis advisor: Pitsouli, Esthyr
    Publication Date: 2018-04-30
    The purpose of this paper is to investigate the impact of e-tourism and to study new trends and applications. An appropriate questionnaire was selected as the appropriate tool for collecting these data. The sample of the ...

  • Social media marketing in the cosmetics market.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Alexandri, Flora
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2017-02-09
    In this thesis, we investigate the influence of social media in the cosmetics market. We examine the development of e-commerce in Greece and the parallel growth of internet marketing in the new communication environment. ...

  • Analysis of online promotion methods for a hotel unit.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Theocharis, Anagnostis
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2018-10-08
    The Internet is an important part of a business, either that business is small or big. That's because business with the right Marketing can earn more new clients for their products. This thesis has as purpose to make an ...

  • Exploring the impact of e-marketing and new technologies in the consumer behavior of Greek tourists

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimou, Nikoleta; Katsouli, Asimina
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-06-13
    In the present study we investigated the effect of electronic marketing and new technologies in consumer behavior of Greek tourists. Initially, we analyzed in detail the concepts of innovation, the use of the Internet, ...

  • Application of the tools of e-marketing by tourism enterprises in Greece. Degree of use and evaluating the possibilities of e-marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Chaireti, Eleni
    Thesis advisor: Tsiotsou, Rodoula
    Publication Date: 22-12-2009

  • The exploitation of social media within the fashion marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Bechraki, Pavlina
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-07-21
    Nowadays where new technologies and the Internet are used in every aspect of our daily lives, they have "invaded" also in fashion, as fashion businesses can promote their products via the internet and to communicate to a ...

  • The internet development of enterprises in the Heraklion prefecture.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadaki, Konstantina; Sfakianaki, Sofia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 19-06-2014
    The aim of this thesis is to investigate how the SME’s in Heraklion, Crete, Greece adopt the e-business practices and the perspectives of e-business development. The first section of the thesis gives the theoretical back ...

  • The digital development of SMEs in Chania.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Andreadakis, Andreas; Artiomenkova, Aikaterini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-06-08
    The aim of this thesis is to investigate how the SME’s in Chania, Crete, Greece adopt the e-business practices and the perspectives of e-business development. The first section of the thesis gives the theoretical back ...

  • Evolution and contribution of electronic advertising in the development of companies. The case of Cyprous.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Konstantinou, Evgenia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-11-2011

  • The development of e-marketing in greece through the public relations and media social networking.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mamaka, Aikaterini-Maria; Lagiou, Vasiliki
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 10-12-2015
    Object of study of this thesis is the analysis of three concepts: e-marketing, public relations and social media. In the next three chapters that follow will detail study these concepts and that is involved in each and ...

  • The impact off e-marketing and new technologies' on the consumer's buying behavior, during t the economic crisis period.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koufaki, Ioanna; Mylonas, Pavlos
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 03-06-2014
    Shopping online, a part of e-commerce, is dynamically progressing in world level, bringing lots of profits in businesses that are developing in this specific domain. This research tried to describe the Greek consumers’ ...

  • The effect of electronic marketing on the behavior of Greek tourists.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sevastatou, Maria Artemis
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2021-04-12
    This paper deals with the impact that e-marketing and internet services have on the buying behavior of Greek tourists. The period we are going through especially and due to the covid 19 pandemic, the use of the internet ...

  • The use of social media marketing by small enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Chlampea, Stephania–Anna
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 11-09-2015
    Businesses use social media and micoblogging as part of their social media marketing strategies, in order to increase their sales, the communication with their customers and to promote their products and services. Small ...

  • The use of e-marketing by tour operators.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Diamantaki, Despoina; Pipitsa, Anna
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-01-22
    The purpose of this dissertation is to highlight the use of e-marketing by tourism businesses. In the first chapter there is a conceptual approach of tourism, its basic forms are mentioned and the contribution of tourism ...

  • Electronic services and applications in tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Michalatou, Maria; Moulio, Oliana
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 16-12-2009

  • E-business and trade, using internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lepetsou, Christina
    Thesis advisor: Fragkiadaki, Despoina
    Publication Date: 23-11-2009

  • Electronic marketing using social networks.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Trichaki, Kyriaki
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 10-12-2015
    Nowadays, the main source of information for the average person is the Internet. More and more users are updated daily from the Internet. In the recent years, the rapid growth of social networking sites has turned the ...

  • E-tourism and travel agencies: new trends and applications.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Koutsimpela, Kalliopi
    Thesis advisor: Pitsouli, Esthir
    Publication Date: 2020-03-24
    The new digital revolution, IT and communications technologies have affected all the economic sectors, but also the everyday life of people. The tourism industry, a branch that by its very nature is one of the most complex ...