Browsing by Keywords "μάρκετινγκ"

Now showing items 121-140 of 208

  • Study for the utilization of social media by companies as an effective advertising tool.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Daskalaki, Georgia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-10-14
    The emergence of the internet and social media has not only enable communication between millions of people, but also has allowed direct communication to consumers with companies that produce specific goods and services. ...

  • Evaluation study of social networks and internet marketing in business.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gryfaki, Andriana
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 15-12-2015
    The purpose of this thesis is to report to the readers what Social Media and Internet Marketing are and how they can be used by costumers and particularly by businesses. To do this the thesis is divided into two parts. In ...

  • Review of mobile marketing applications using mobile devices.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christodoulou, Charalampos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-10-08
    The aim of this dissertation is the presentation of mobile marketing, initially as a tool for utilizing and transferring the appropriate information and ways of transmission and promotion of the products of the companies, ...

  • Research applications artificial intelligence marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Klados, Dimitris; Marousaki, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-11-01
    Failure to integrate behavior into technological developments could disrupt the consumer experience with artificial intelligence. The data can be provided intentionally by consumers, albeit with varying degrees of understanding ...

  • Examination of satisfaction levels among tourists in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Thiele, Sebastian
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2019-02-05
    The purpose of this study was to investigate the use of the brand in destinations and to design a destination brand for the Municipality of Heraklion, Crete. More specifically, this thesis aimed to capture the components ...

  • Study and analysis of marketing strategies utilizing the Instagram.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tozios, Stylianos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-09-15
    Techological revolution of informatics could not have such a mass appeal nowdays if it hadn’t been for the development of the internet. Computers and informatics in general provided people with amazing tools in order for ...

  • Analyzing methods for an efficient marketing plan from new technology devices data.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Xylouris, Aristotelis; Pataki, Evangelia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-27
    The rapid development in digital marketing during the past decades led to the invention of many new tools. In order to improve customer experience, corporations collect data and adapt them in a way to promote their products ...

  • Case study for conference tourism and ways of development in Athens.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mpratsiakou, Maria
    Thesis advisor: Apladas, Georgios
    Publication Date: 26-06-2012

  • Study of adding impressive multimedia material on web pages for promotional purposes. The case of a 3D aquarium banner on fishing web page.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vasarmidakis, Alex
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 20-06-2012
    In the last decade with the development of appropriate technologies (like flash) and improvement of performances, capabilities of computers and the Internet, it holds that it have begun to be used instead of2-D animations ...

  • Study of Marketing Strategies for Online Stores Who are Active in the Trade Sector.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Andrikou, Emmanouil
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-09-12
    The rapid development of technology has greatly affected the field of marketing, giving it new tools and methods. Modern businesses following this trend are increasingly using electronic marketing to be able to cope with ...

  • Study for performance of marketing techniques through application of smart mobile devices.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ntouka, Lores
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-12-21
    The increasingly use of mobile phones around the world and their rapid technological development, have turned these mobile devices, from simple phones to everyday objects absolutely necessary for communication, information ...

  • Study of the impact of advertising on children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kampouraki, Anthi; Kontorinaki, Ioanna
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-05-24
    In the present diploma thesis, we analyze the influence of advertisement in children’s behavior. Children nowadays are advertisers’ main target group as they can influence the family’s purchasing habits. Our basic aim here ...

  • Study of consumer behavior for the selection of essential and luxury products and services.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gianni, Eleni; Potsos, Antonis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-02
    For many years now a lot of marketing companies and businessmen have conducted research regarding the consumers’ behavior, this way has helped them to create products that will satisfy and cover the consumers’ needs and ...

  • Study of factors influencing the decision of firms to adopt international advertising unchanged for the Greek market: the case of Benetton.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kallinteri, Lemonia; Iatrou, Marilena
    Thesis advisor: Zerva, Magdalini-Violeta
    Publication Date: 10-02-2009

  • Study about using flash games for advertising purposes.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karabela, Christina
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 20-06-2012
    Advertising on the Internet is an industry with tremendous growth. More and more companies are increasing the percentage of money allocated for advertising of products or services on the internet. The reasons are obvious. ...

  • New forms of business functions, the case of mobile marketing in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Antonakis, Ioannis
    Thesis advisor: Schoinotakis, Nikolaos
    Publication Date: 17-10-2013
    In recent years the development in the use of mobile phones is booming. From simple voice telephone devices, mobile phones have now become absolutely necessary items of daily use and information. Their functions continuously ...

  • New methods of technology and advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mangana, Niki
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 12-09-2014
    The purpose of this dissertation is to examine the relationship between new Information Technology (I.T.) methods and advertisement. In the first chapter, we will give a definition of the term "advertisement", presenting ...

  • Leisure time and motivation in the use of advertising and promotion in fitness and leisure centers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papanastasiou, Polikseni
    Thesis advisor: Katsagkolis, Athanasios
    Publication Date: 02-06-2011

  • The role and importance of marketing in small and medium enterprises: the case of Cyprous.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Charalampous, Athanasia
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 18-11-2011

  • The role of marketing in Greek enterprises. A case study.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Papantos, Dimitrios
    Thesis advisor: Giannakopoulou, Eleni
    Publication Date: 13-07-2014
    Nowadays, the main and basic factor for the avoidance and the resolve of economic problems is the attempt of creating a correct policy of visible objectives and well business organization. The researches have shown that ...