Browsing by Keywords "μάρκετινγκ"

Now showing items 161-180 of 208

  • The promotion of Greek artists’ in music discography.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Fergadakis, Tilemachos
    Thesis advisor: Reizoglou, Kyriaki
    Publication Date: 10-07-2008

  • Promoting higher education institutions using video. Case study of other institutions.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kougka, Anatoli
    Thesis advisor: Siganou, Marianna
    Publication Date: 24-01-2012

  • How to organize a business or organization and hot it is affected by the external environment.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Pata, Anna
    Thesis advisor: Galanaki, Maria
    Publication Date: 18-10-2013
    In the following work analyzes the way in which it is organized and operated a company or an organization and how it is affected by the external environment. Become an introduction to the concept of organization and methods ...

  • Role, objectives and means of advertising products and banking services.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Karydi, Chrysoula
    Thesis advisor: Marnelakis, Emmanouil
    Publication Date: 11-06-2009

  • Attitudes and opinions of consumers towards the marketing of organic products in Heraklion.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Accounting and Finance Dept.
    Authors: Kouramas, Xristos; Marakomichelakis, Georgios
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 2020-10-16
    The purpose of this study is to comment the purchasing behavior and attitude of consumers towards organic products through the existing difficulties created by today's market forms and trends. The existing conditions ...

  • All the stages of the production of an album.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Mpismpikopoulos, Fotis
    Thesis advisor: Reizoglou, Kyriaki
    Publication Date: 14-07-2008

  • Strategic tourism marketing plans. Case study "Tourist promotion plan for the island of Milos.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Makrygiorgakis, Georgios
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 20-12-2010
    The aim of this thesis is the approach of questions and problems at the touristic planning of a region, concretely the Milos Island, Cyclades, Greece. The three chapters that com- pose the mainly part concerning in a study ...

  • Marketing strategies to increase demand in time of economic crisis: Products with reduced expiry date and Consultancy services.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Ntispyraki, Georgia; Pissadaki, Kyriaki
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 26-03-2015
    In times of economic crisis the companies follow certain strategies. The purpose of this thesis is to analyze marketing strategies and the development strategies that will lead to increased demand. The first part of the ...

  • Marketing strategies in postgraduate education : accounting, auditing and business administration in genetral.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Kourletaki, Zacharenia; Ntalidou, Maria
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 26-05-2015
    The purpose of the study and the writing of this work is to improve and promote the Msc programme of TEI of Crete specializing in "Accounting and Auditing". In this work, we present the concepts and definitions such as the ...

  • Strategic planning of tourism development Municipality of Ierapetra.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Plagera, Eirini
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-11-01
    The Municipality of Ierapetra, is a pole of tourist attraction throughout the year for two different reasons. First of all because of its geographical position and second for its temperate climate. The main aim of this ...

  • A comparison between Greek and international marketing in music record companies.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Ediaroglou, Christos
    Thesis advisor: Reizoglou, Kyriaki
    Publication Date: 08-07-2003

  • Modern marketing practices in the field of rural products: the case of olive oil.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kanavakis, Charilaos; Spyridakis, Petros
    Thesis advisor: Xanthos, Georgios
    Publication Date: 09-07-2015
    During the last decades, the local agricultural markets have transformed rapidly into a global food market with a dynamic character. Thus, the need for agricultural marketing has substantially increased by offering better ...

  • Establishment and administration of bussinesses (with emphasis in hotels).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Andreanidou, Revekka
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 28-02-2008

  • Comparative analysis of the communication strategy on tourism in Greece and Cyprus.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ioannou-Eftychiou, Fotini
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 09-10-2015
    The purpose of this study is to compare and critically evaluate the formal communication strategies wich the national tourist organizations of Greece and Cyprus have announced and implement. The data, which analyzed and ...

  • Marketing plan of touristic destination with emphasis in special and alternative forms of tourism. Kos island case study.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tore, Anastasia
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 2019-02-27
    Tourism is one of the largest and most profitableς sectors of the world economy, and for some countries it is even their heavy industry and a key reason for the attraction of many investments, such as Greece. Marketing ...

  • Development of business plan tourist services: the approach of electronic trade and marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Chourdaki, Ergina
    Thesis advisor: Stamatopoulos, Theodoros
    Publication Date: 15-07-2014
    The tourism industry has made significant progress and is directly linked to social and economic development of each country. This also applies to Greece where tourism is the base of the economy of course is Greece to ...

  • Marketing Plan for the development of alternative forms of tourism in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadakis, Emmanouil
    Thesis advisor: Fragkoulis, Antonis
    Publication Date: 29-11-2013
    Tourism considered the last fifty years, as the economic giant of the 20th century and has achieved unprecedented growth. The increase from 14.4 million tourist arrivals and 1.4 billion, dollars in 1948 to 567.4 million ...

  • Designing applications for e-booking systems.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Brinza, Veatseslav
    Thesis advisor: Vasileiadis, Giorgos
    Publication Date: 2022-05-12
    Modern information technology as well as computer science is one of the fastest growing sciences in the world and is one of the most important factors in shaping the online products and services offered in today's age. Over ...

  • Strategic marketing plan design: the case of Minoan Lines.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Panteri, Maria; Orfanou, Maria
    Thesis advisor: Apladas, Georgios
    Publication Date: 22-03-2012
    The modern Marketing first appeared in the early twentieth century. The creation of what we call "Science Marketing" was developed through a series of actions in different time periods, which are divided into three different ...

  • E-sports, their rise and the chances that are given in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Syliris, Nikolaos; Tsalimoglou, Dimitris
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-06-05
    The purpose of this paper is the analysis of e-sports and the impact they have and as a result the perspectives that are opened regarding their marketing. During the approximately 70 years that computer games have been ...