Browsing by Keywords "μάρκετινγκ"

Now showing items 181-200 of 208

  • Social media as communication tools of Greek F.C.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Diamantopoulos, Timoleon; Papammanouil, Athanasios
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2019-06-27
    In this dissertation, we study social media marketing, and how Greek Football Clubs use it to promote their team and increase their revenue. We refer to sports journalism and social media as well as to specific sponsors ...

  • Social media as a marketing tool for 5* hotels in the regional units of Chania and Rethymno.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Skoulakis, Konstantinos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2021-09-06
    The internet and social media are used daily by millions of people for personal and business purposes. Companies in modern societies are advertised, evaluated, communicated through social media. Businesses that are ...

  • The social media, in combination with internet marketing and it’s impact on both the average user and the company.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapetanaki, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-03-30
    This dissertation deals with the topic: "New social media, in combination with internet marketing and their impact on both the average user and the business". In the framework of this dissertation, marketing will be ...

  • The development stages of a viral marketing campaign through social website.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Asprogeraka, Danai
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-20
    The Viral Marketing is a technique that aims to create "noise" around the company or product you are promoting and is achieved through the provision of quality services and the distribution of free quality information or ...

  • Techniques for successful direct sales.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pinakoulakis, Nikolaos
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 2018-10-25
    An in-depth understanding of consumer behavior, and in particular the decision-making process of the product market, is of paramount importance to both the industry and the academic community. It allows suppliers to better ...

  • Techniques of developing mobile apps and their application on marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kaliakoudas, Athanasios; Dovrou, Sofia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-07-14
    Smart Phones have evolved and now every person needs them. This need for everyday use has impelled the companies to develop elements that surround Smart Phones, such as mobile apps, ads, ROM et cetera. The Smart Phone is ...

  • Consumer grouping techniques in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kouki, Maria
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2020-11-23
    This project work addresses the topic of clustering in marketing, introduces first of all, marketing as a definition, shows all the critical approaches which lead marketing to be of a crucial importance into the world of ...

  • Techniques of promotion for banking products. Case study (National Bank).

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Theodorou, Panagiota
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 18-10-2013
    The present graduation study has been created with the purpose to make the imprinting of the modern principals of promoting banking products as well as the extensive and detailed analysis of the product portfolio of the ...

  • The technological development and innovation of telecommunications in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koukotzilas, Ioannis
    Thesis advisor: Mastorakis, George
    Publication Date: 07-10-2014
    The purpose of this thesis is to present the technological development and innovation in telecommunications in Greece. Undoubtedly, the development of new technologies offers opportunities for the development, utilisation, ...

  • Digital marketing and its uses in the daily life of local businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapetanaki, Kalliopi-Maria
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-03-30
    In this day and age, every business has different needs and requirements. Every business aims at specific ways of promotion keeping in mind many factors such as the nature of the business, the goals it wants to achieve, ...

  • Marketing plan of a small and medium Greek enterprise: marketing services case.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kornelaki, Sofia
    Thesis advisor: Kotsyfos, Nikolaos
    Publication Date: 26-06-2012

  • The marketing of accounting service enterprises: from the quality of service in customers retention

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Mazarakidi, Elena; Plevritakis, Rafail; Chalos, Dimitrios
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 2016-09-15
    Marketing is the main success factor in modern society, which is surrounded by a highly competitive environment. The Marketing is the factors that determines and deepen the sustainability of the business in every sector ...

  • Marketing of music businesses.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Tsakoniatis, Manos
    Thesis advisor: Psycharaki, Ourania
    Publication Date: 14-01-2010

  • Social media marketing and its influence on small and medium enterprises.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Pantelidaki, Ioanna; Tavernaraki, Evangelia
    Thesis advisor: Peronikolis, Michail
    Publication Date: 2022-04-07
    The modern time is a situation of obstacles and opportunities for businesses in general. In particular, small and medium-sized enterprises are facing unprecedented changes in technology, as they are required to keep up ...

  • The social media marketing in the field of football.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Asmanis, Panagiotis; Spanoudakis, Alexandros
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2017-11-22
    This diploma thesis explores the use of social media as a marketing tool in the field of football. Initially, there is an extensive reference to the theoretical context of social media, followed by issues concerning ...

  • The Internet as a tourism marketing tool: The case of the hotel sector in Thessaloniki.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lazaridou, Aikaterini
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 26-04-2013
    The internet is one of the most recent technological inventions which people use in order to communicate as well as to get a lot of information .The internet became an important tool for gathering information and purchasing ...

  • The marketing of telecommunication companies in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Zacharopoulou, Georgia
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-05-23
    The communications industry is widely known that is an industry which is growing day by day more and more in our country. The object of this work refers to the type of marketing used by telecommunications companies in ...

  • Marketing for hotel enterprises with special reference to advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dimopoulou, Eirini
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 31-05-2011

  • The marketing of Greek rural traditional products: The case of the bee and its products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christakis, Emmanouil
    Thesis advisor: Kokkinakis, Emmanouil
    Publication Date: 15-09-2015
    The apiculture is a potential for rural industry with significant contribution to rural economy. The recognition of multilevel contribution has led to the need for further development and promotion of apiculture products ...

  • The marketing of the business providing accounting services: From the quality of service in customer retention

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Mavrotsoupakis, Emmanouil; Tzortzaki, Kiriaki
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 2016-06-08
    Marketing is characterized to define all over the world as a concept quite inaccessible and difficult to its definition. However, when it is combined with the accountancy, the concept is easier to be understood because it ...