Browsing by Advisor "Kourgiantakis, Markos"

Now showing items 21-40 of 102

  • Entrepreneurship and innovation: the opinion of enterprises in Heraklion

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Xanthoudakis, Grigoris; Georgiakakis, Thanasis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 10-07-2015
    The subject of the thesis is the opinion business Heraklion entrepreneurship and innovation. Aim of this study is to investigate the extent to which enterprises are informed by local-state issues in entrepreneurship and ...

  • Market research and consumer behavior for the products of "Tamiolakis Bros SA"

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dimidi, Dionysia; Rossidou, Evgenia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 19-12-2011
    The Greek market of wine is considered competitive enough. This thesis aims: a) to investigate the current situation in global, Greek and Cretan wine markets and b) to exam the attitude and the preferences of the Cretan ...

  • Corporate social responsibility and greek enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Pavlidou, Martha
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 10-05-2011

  • Consumers’ perception for the social corporate responsibility in the telecommunication sector.

    H.M.U., MSc in MBA for Engineers
    Authors: Maroudis, Eleftherios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-01-14
    Corporate Social Responsibility can be considered as a mechanism used at the corporate level to strengthen business relationships with stakeholders - consumers. Its importance for companies is largely linked to their image ...

  • The online buying behaviour of consumers in Messara.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Giachnaki, Chrysi
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-02-03
    E-commerce began to develop in the 1970s, when the first attempts to sell products began. Nowadays, it has evolved to such an extent that there is the possibility of buying any product or service, without getting out of ...

  • Online buying behavior: the case of consumers in Heraklion in 2018

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Averkiou, Adamantini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-26
    The purpose of this thesis is to research and draw conclusions regarding the online consumer behavior of a sample of 150 people in Heraklion Crete. Initially, after defining the concept of e-commerce and distinguishing it ...

  • Online consumer shopping behavior in Heraklion.

    H.M.U., MSc in MBA for Engineers
    Authors: Viskadourakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-03-29
    Internet use is now a daily occurrence. Online shopping has led to rapid changes in the development and growth of e-commerce. Due to the COVID-19 pandemic, many stores were closed and there were travel restrictions too. ...

  • Online CSR communicatin in the Cretan hotel industry.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Papadimitrakis, Georgios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-05-06
    The subject of this Diploma Thesis is the online communication of the Corporate Responsibility of the hotel companies of Crete. The hotel units realize that it is important to promote their Corporate Social Responsibility ...

  • The opinion of the public about the TEI of Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tsimplakaki, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-02-07
    The present subject of this thesis aims to indicate the public opinion, which has been formed about the TEI of Crete and how students choose or declare faculties and study cities. Initially, the thesis includes the theoretical ...

  • The attitude of cultural visitors towards virtual / augmented reality applications.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Kosmidou, Paresa-Soula; Tsiolias, Christos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-10-08
    The discovery and the evolution of computers, constituted one of the most important factors, that changed the flow of history, by allowing on one hand the representation of information in digital form and on the other ...

  • Cultural visitors’ perspectives towards augmented reality applications.

    H.M.U., MSc in MBA for Engineers
    Authors: Kampitaki, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-04-03
    Cultural organizations worldwide are taking advantage of the opportunities offered by Augmented Reality by integrating in their activities applications that enhance cultural visitors’ experience, enrich their knowledge and ...

  • The market of photovoltaic power systems for houses in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mamoulidou, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 12-06-2012
    In recent years the energy crisis, the sharp increase in prices of oil and gas, lack of energy efficiency in our country and the technological development of alternative energy sources (solar, wind, etc.) and reflection ...

  • Consumer behavior and preferences online purchases in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Patramani, Eirini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 24-03-2015
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents the ...

  • The consumer behavior and online purchases in Southern Suburbs of Attica.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Chrysanthakopoulou, Panagiota
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-11-15
    The aim of this thesis is to investigate consumer behavior and preferences, online purchases in Southern Suburbs of Attica. The first section of the thesis gives the theoretical background, while the second section presents ...

  • The growth and prospects of the cruise in Heraklion: The views of the stakeholders.

    H.M.U., MSc in MBA for Engineers
    Authors: Tsiplostefanakis, Emmanouil
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-19
    The "passing" Cruise (Transit) in the Mediterranean, and specifically in the Greek destinations-ports has increased in the last decade with Greece occupying an important position in the cruise market in the eastern ...

  • Consumption preferences for new milk and oat drink products : the case of consumers in Western Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Manousaki, Nektaria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-05-20
    Despite the fact that milk is one of the most important foods that it can be consumed by people, due to its utility in the human body, milk production is linked to economy. Milk production began as a cottage industry and ...

  • Online buying behaviour: the case of consumers in Rethymno.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Moschaki, Anna-Maria; Papadaki, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-06-19
    Increasing use of the internet has created new ways of production and consumption. More and more stores create online stores where more and more consumers are making their purchases. Surveys have highlighted that internet ...

  • Online buying behavior of consumers in Attica.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Makrias, Panagiotis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-07-02
    The internet has become a dynamic trading platform, more than a rich source of communication. It has intensified the complexity of simple buying action. Traditional purchases by individuals have taken the complex mix of ...

  • Online buying behavior: The case of consumers in Madrid.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Giannakopoulou, Melinta
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-05-17
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Madrid, Spain. The first section of the thesis gives the theoretical background, while the second section presents the methodology ...

  • Online buying behaviour: The case of consumers in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mathioudaki, Styliani
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-03-21
    This project focuses on the study of the behavior, satisfaction, tryst and commitment of consumers in the region of Heraklion, Crete, regarding online stores and purchases they make, as well as the items and e-shops they ...