Browsing by Keywords "ηλεκτρονικό μάρκετινγκ"

Now showing items 21-40 of 54

  • Websites for tourism destinations: comparative and evaluation analysis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Arpatzani, Melinta
    Thesis advisor: Sotiriadis, Marios
    Publication Date: 11-11-2013

  • Evaluation study of social networks and internet marketing in business.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gryfaki, Andriana
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 15-12-2015
    The purpose of this thesis is to report to the readers what Social Media and Internet Marketing are and how they can be used by costumers and particularly by businesses. To do this the thesis is divided into two parts. In ...

  • Study and analysis of the effect of interactive marketing in the emotional intelligence of the consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Velitskos, Pantelis; Moustakas, Ioannis
    Thesis advisor: Mastorakis, George
    Publication Date: 16-01-2014
    The object of this diploma thesis is the development and presentation of a consummated approach of e-marketing and specifically the usage of interactive marketing nowadays, as well as its evolution through time. Additionally, ...

  • Study of innovative marketing strategies and methods of interactive advertising (interactive marketing) in digital terrestrial television (DVB-T).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gkorou, Arhodia-Melina; Kapaki, Kalliopi
    Thesis advisor: Mastorakis, George
    Publication Date: 21-10-2012
    The objectives of this project are focused on studying, researching and developing innovative marketing strategies that will arise in the process of transition from analogue to digital video broadcasting television (DVB-T). ...

  • Study of methods influencing digital advertising using social media and evaluation of interface optimization.

    Η.Μ.U, School of Engineering (ScENG), Electrical and Computer Engineering Dept
    Authors: Bozionelou, Konstantina
    Thesis advisor: Papadakis, Nikolaos
    Publication Date: 2020-09-25
    The dissertation, entitled 'Study of the methods influencing digital advertising using social media and evaluating interface optimization', focuses mainly on social media and digital advertising methods. More specifically, ...

  • Study of Marketing Strategies for Online Stores Who are Active in the Trade Sector.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Andrikou, Emmanouil
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-09-12
    The rapid development of technology has greatly affected the field of marketing, giving it new tools and methods. Modern businesses following this trend are increasingly using electronic marketing to be able to cope with ...

  • Website visitor behavior for the design with the use of eye-tracking technology and the use of the results in E-marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kakepaki, Efrosυni
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 22-05-2012
    Web wins every day more users. Websites are developed for several reasons and this is the basic element for e-makreting. Many of the tasks that formely deprived us have been replaced by applications via the Internet. ...

  • Study of the technique of affiliate marketing, the present and the future of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Oikonomopoulou, Christina; Fampiola, Nikola
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-10-2012
    It is a fact that in recent years, rapid developments in telecommunications and information technology led to the development of networks and especially the prevalence of the Internet. Commercial use of the internet has ...

  • Study of interactive marketing for electronics retail chains.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gamaris, Nikolaos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-09-19
    Digital media incorporate a new dimension, which overturns the rules of traditional marketing: interactivity, ie the interaction of the consumer with the message. This interactivity introduces new rules in planning, ...

  • The study of social media networking for effective use in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Britzolaki, Eirini; Petraki, Maria; Tsiknakis, Michail
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-03-02
    The development of Internet has greatly changed international commerce, since most of e-commerce is nowadays well developed and more and more consumers prefer the Internet for their purchases. Indeed, Internet enables ...

  • Research on the modern techniques of the web and their utilization by businesses.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karanikas, Fotis; Lavdas, Alexandros; Pappas, Nikos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 08-09-2015
    In the following thesis, we presented the development of modern marketing as well as the presentation of modern forms of advertising. Accordingly, we referred to modern trends in advertising, especially in advertising ...

  • Study, planning and development of dynamic interactive, applications for a web portal.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papatheocharis, Stamatis
    Thesis advisor: Zacharopoulos, Vasileios
    Publication Date: 02-12-2008

  • The role of electronic marketing in the development of hotel units in Crete.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Schoinaraki, Eleni
    Thesis advisor: Peronikolis, Michail
    Publication Date: 2021-05-26
    The purpose of this dissertation was to investigate the role of e-marketing in the development of hotel units in the region of Crete. Initially, the conceptual approach of tourism was carried out together with its species, ...

  • The role of social network on optimization of electronic marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kypriotis, Ioannis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 12-05-2015
    The work developed in two parts. The first part presents the literature survey on the social networks and marketing strategies that can be implemented with the use of these. The song is composed in the 1st and 2nd chapter. ...

  • The effects of electronic commerce and the role of the online marketing in modern business

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Tzanaki, Angeliki
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 17-08-2012

  • The effects of covid_19 on marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gkourai, Giorgken; Bournelou, Myrto
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2023-12-11
    Covid-19 first appeared in Wuhan, China and spread around the world within a few months. Furthermore, the Covid-19 pandemic represents one of the most significant challenges in modern marketing history, while the short-term ...

  • Marketing strategies and emplementetion in casino (online and regular).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Alivizatou, Gesthimani; Kileris, Dimitris
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 07-06-2012
    The issue addressed in this paper refers to marketing strategies and their implementation in casinos. Initially, it is made a substantial effort,towards the reader, in order to understand the basic concepts around marketing ...

  • Marketingk orientation and e-marketingk application in sports enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsiropoulos, Aristeidis
    Thesis advisor: Tsiotsou, Rodoula
    Publication Date: 18-11-2009

  • Promotion of websites using techniques of internet marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Savalan, Magdalini-Marina
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 21-10-2012
    The aim of this dissertation thesis is to define specific internet marketing techniques and how they can be applied into a website in order to help and facilitate each firm’s promotion to the internet. The desired purpose ...

  • Product promotion and enterprises development via social media marketing utilization.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Matraka, Athanasia-Afroditi; Bali, Eleni
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-01-19
    Social Media Market concerns a new type of marketing which mainly targets younger consumers. It is based on a combination of lots of various tendencies most of which come from the development of Internet and the Social ...