Browsing by Keywords "καταναλωτής"

Now showing items 21-40 of 61

  • Online buying behaviour: the case of consumers in Rethymno.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Moschaki, Anna-Maria; Papadaki, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-06-19
    Increasing use of the internet has created new ways of production and consumption. More and more stores create online stores where more and more consumers are making their purchases. Surveys have highlighted that internet ...

  • Online buying behavior of consumers in Attica.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Makrias, Panagiotis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-07-02
    The internet has become a dynamic trading platform, more than a rich source of communication. It has intensified the complexity of simple buying action. Traditional purchases by individuals have taken the complex mix of ...

  • Online buying behavior: The case of consumers in Madrid.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Giannakopoulou, Melinta
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-05-17
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Madrid, Spain. The first section of the thesis gives the theoretical background, while the second section presents the methodology ...

  • Online buying behaviour: The case of consumers in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mathioudaki, Styliani
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-03-21
    This project focuses on the study of the behavior, satisfaction, tryst and commitment of consumers in the region of Heraklion, Crete, regarding online stores and purchases they make, as well as the items and e-shops they ...

  • The internet advertising to consumers of Heraklion Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Chatzinaki, Astroula
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 16-12-2015
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents the ...

  • The power of psychology to consumers.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Chontou, Maria-Vasiliki
    Thesis advisor: Markaki, Smaragda
    Publication Date: 2023-10-25
    This bachelor thesis explores in depth the power of psychology in shaping consumer behavior and its influence on marketing techniques. A comprehensive literature review was conducted to examine the complex relationship ...

  • The evolution of electronic marketing the last three decades and the treatment of consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Chasan-Achmet, Panagiota
    Thesis advisor: Peronikolis, Michalis
    Publication Date: 2020-04-05
    The present is the diploma thesis of Student Chasan-Achmet Panagiwta. This thesis refers initially to the theoretical part, where there is a general reference to E-marketing, all advertising media and the evolution of ...

  • The evolution of electronic marketing the last three decades and the treatment of consumer.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Chasan-Achmet, Panagiota
    Thesis advisor: Peronikolis, Michalis
    Publication Date: 2020-02-22
    The present is the diploma thesis of Student Chasan-Achmet Panagiwta. This thesis refers initially to the theoretical part, where there is a general reference to E-marketing, all advertising media and the evolution of ...

  • The effectiveness of online advertising on consumers in Cyprus.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Plentis, Stylianos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-06-27
    Online advertising has been used for decades. To begin with, the term 'advertising' indicates every action aimed at the dissemination of information for commercial purposes (advertisements on television, in newspapers ...

  • The effect of internet advertising to consumers of prefecture of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Chiletzaki, Georgia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 07-07-2015
    The development of the Internet as a means of communication and advertising has attracted considerable research interest today. Intense research interest also collected from the study of consumer attitudes towards online ...

  • The effect of internet advertising to the consumers of prefecture of Chania.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Lykakis, Nektarios-Roussos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 19-05-2015
    Internet advertising is a new and rapidly evolving form of advertising that appeared with the development of technology. It is more efficient and economical than other forms of advertising and poses challenges for firms ...

  • The effectiveness of online advertising: the case of consumers in Rethymno.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papas, Vasileios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-03-28
    Online advertising has been used for decades. To begin with, the term ‘advertising’ indicates every action aimed at the dissemination of information for commercial purposes (advertisements on television, in newspapers or ...

  • The effect of promotion in the customer behaviour in retail trail.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Rapanaki, Maria; Chalkiadaki, Argyro
    Thesis advisor: Kyrezis, Nikolaos
    Publication Date: 28-02-2008

  • Consumer behavior and satisfaction from super market sector in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Stavroulaki, Aikaterini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2016-11-09
    The aim of this thesis is to investigate consumer behavior and satisfaction from super market sector in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents ...

  • Heraklion consumers intention for online grocery shopping.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Koraka, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-07-23
    The purpose of this thesis is to explore the intentions of Heraklion consumers for online grocery shopping. The first chapters are based on secondary data and give a theoretical background on the subject. The following ...

  • Consumer protection in trade.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: karagianni, Aggeliki
    Thesis advisor: Mpimpa, Emmanouella
    Publication Date: 27-06-2013

  • The attitude and behavior of consumers towards organic production.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mounti, Gesthimani
    Thesis advisor: Mpotonaki, Anna
    Publication Date: 05-10-2010

  • The attitude of consumers in Santorini towards online advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vavouris, Nikolaos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-11-01
    The biggest product or service in the world will not save money if consumers do not know it exists, so the ads are so important. An advertisement is an audio or visual form of marketing communication that uses an openly ...

  • Consumer behaviour and satisfaction at supermarkets in Piraeus, Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Argyriou, Georgia; Ninou, Sofia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-05-10
    The aim of this thesis is to investigate consumer behavior and preferences in purchases from Super Markets in Piraeus, Attiki, Greece. The first section of the thesis gives the theoretical back ground, while the second ...

  • Τhe relationship between consumer satisfaction, perceived value, service quality and consumer loyalty in greek telecommunications market

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Koulianou, Sevasti
    Thesis advisor: Spyridaki, Olga
    Publication Date: 2016-06-24
    Achieving and maintaining a dominant market position on behalf of the telecommunications companies is a major challenge for these companies, which is becoming even more difficult because on the one hand of the increased ...