Browsing by Keywords "μάρκετινγκ"

Now showing items 21-40 of 208

  • Management and marketing analysis for spa hotels in the perfecture of Lasithi.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Spatharou, Ioanna
    Thesis advisor: Sotiriadis, Marios
    Publication Date: 01-04-2011

  • Strategic marketing analysis in the internet for three leading cosmetic companies in the world.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ntouroupi, Christina
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 14-12-2011
    In our days, the modern enterprises and organizations are facing a continuous changing and competitive environment. In this context the strategies that the enterprises adopt and utilize should be every time adjusted to the ...

  • Resolution of advertising ways and proper use of marketing on business, based on consumer behavior.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lagoudaki, Argyro
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-07-02
    The work presents and analyzes the ways and techniques of developing and designing an ad, linking promotional activities between marketing departments with the results of consumer behavior research, and the importance of ...

  • Develop a methodology for determining of the optimal mix of promotion for a business of the Prefecture of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Goniotakis, Nikolaos; Tzimpoukakis, Vasileios
    Thesis advisor: Dimou, Eirini
    Publication Date: 13-06-2014
    This thesis was implemented in order to investigate and determine the optimal mix of promotion for a business of the Prefecture of Heraklion, Crete on local media, giving the possibility of and information to the company ...

  • Augmentation of user experience through the use of HTML5 device APIs.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Kokkini, Vlasia
    Thesis advisor: Papadakis, Nikolaos
    Publication Date: 2017-11-20
    Nowadays, in the field of information technology, computing and information systems are part of a rapidly evolving research field, which is called Augmented Reality. On the other hand in advertising, the promotion of ...

  • Development of marketing in tourism as a concept and as a tool for business practice.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Akoumianakis, Georgios
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 28-02-2008

  • Evaluating advertising messages.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vassaki, Paraskevi
    Thesis advisor: Pinakoulaki, Anthi
    Publication Date: 22-01-2009

  • On-line electronic game industry.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Papadopoulos, Damianos; Stavrakakis, Georgios
    Thesis advisor: Dimotikalis, Ioannis
    Publication Date: 09-07-2015
    This particular thesis is about the on-line gaming industry, which consists from the games, the peripherals, the utilities, as well as all the supported platforms. Our analysis takes place, at the early years of its ...

  • Developing mobile application for shopping deals.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ivanov, Ivan; Kritsotalakis, Konstantinos
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2017-02-02
    Mobile applications for smart devices have become highly popular, because they give the opportunity to it’s users to satisfy among other, their recreational and professional needs.The subject of the current thesis was the ...

  • Create a commercial application for Windows operating system.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Gaidartzi, Ioanna; Kokologianni, Elpida
    Thesis advisor: Papadakis, Nikolaos
    Publication Date: 22-04-2015
    This task is specialized on development of a multimedia application on a Windows operating system. Aim of the task is the usage of the application in the market to forward businesses their products through Internet and ...

  • Procedures for a recording production and implementation.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Tympakianaki, Elisavet; Charaniadis, Nikolaos
    Thesis advisor: Xenikakis, Dimitrios
    Publication Date: 05-12-2012
    This study aims to create record production with professional standards and in accordance with the procedures followed by a record company. The process copyright vesting made under existing copyright law about a dissertation. ...

  • Customer Relationship Management (CRM) in mobile marketing. Mobile application development for the Department of Commerce and Marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mpampali, Dimitra; Stefanidou, Ourania
    Thesis advisor: Kapantaidakis, Iwannis
    Publication Date: 21-01-2014
    The issue addressed in this paper refers to customer relationship management (CRM) in mobile marketing and the development of a mobile application for the department of commerce and Marketing. First of all there is a ...

  • Teaching notes on marketing.

    T.E.I. of Crete, School of Engineering (STEF), Department of Mechanical Engineering
    Authors: Alefantinou, Maria
    Thesis advisor: Paxinos, Kosmas
    Publication Date: 20-09-2010

  • Internationalization of business and marketing strategies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Paliaroutis, Evangelos
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 2017-01-26
    Within an increasingly internationalized economy where markets tend to be more and more stronger interdependence, business penetration into new markets is a catalyst for their development, as thus can provide the necessary ...

  • A case study of the implementation marketing promotional mix in non profit organizations of social and humane services. Case study "The Smile of the Child".

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zagoraios, Dimitrios; Papastylianou, Pantelis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 26-05-2015
    This thesis explores the involvement of Non Profit Organizations social and humanitarian services with marketing and furthermore the components composing its Promotion Mix. Primary research is conducted in a specific case ...

  • Study of the economic crisis impacts on the operation and marketing of hotels in Ierapetra.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lazaridou, Anna; Roumpaki, Antrianna
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-05-15
    On this diploma thesis a short resection of the global economic crisis is presented, as well as how this affects the Greek economy. Afterwards the research focuses on Crete Island and especially at Ierapetra. The main body ...

  • Binomial models in the product life cycle.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Koutsouridaki, Cleio-Marina
    Thesis advisor: Dimotikalis, Ioannis
    Publication Date: 31-07-2012
    In chapter one, we refer to Marketing. We try to approach the term through the definitions given by theorists such as Kotler Philip, Institutes of Chartered Institute of Marketing and associations such as the American ...

  • E-marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Konofaou, Evangelia
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 10-02-2011

  • Market research and analysis of traditional products of Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Gounadaki, Despoina
    Thesis advisor: Matalliotakis, Georgios
    Publication Date: 09-08-2012

  • Product exports.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Accounting and Finance Dept.
    Authors: Ioannidis, Loukas
    Thesis advisor: Stamatopoulos, Theodoros
    Publication Date: 2020-03-04
    The aim of this project is to show up the actual proceedings that Greek companies follow in order to export their products, as at European Union (EU) markets as at Third Countries. We are breaking down and composing the ...