Browsing by Keywords "ηλεκτρονικό μάρκετινγκ"

Now showing items 41-54 of 54

  • Promotion of products-services through deal sites. Implementing indicative deal sites using the Word Press platform.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Skouradakis, Stelios
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-10-08
    The rapid development of technology in recent years has resulted in the development of the Internet, which consists of thousands of smaller computer networks that are connected to each other. The prevalence of the Internet ...

  • How affect the online auctions in marketing of product-services.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadatos, Charalampos
    Thesis advisor: Spanakis, Antonios
    Publication Date: 12-02-2015
    In the season of Internet and e-commerce where consumerism is more rigorous daily habit and because the consumer is constantly looking for solutions to make life "easier" tries each evolution theories while looking their ...

  • Attitude of young people aged 18-24 towards advertising media and advertising. TV or Internet?

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsilivigkou, Evangelia
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 20-06-2012
    This research aims to investigate whether the ads influence consumer behavior of young people, aged 18-24, and from what ads (television or Internet) affected young people more. The methodology of work will be based on ...

  • International strategy e-marketing for small businesses: tools, opportunities and obstacles.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Polychronos, Konstantinos
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2016-11-16
    Internet knows no borders. It is widely known and used to almost every part of the world. From Europe to Latin America and from China to South Africa. Along with Globalization, a global e-marketing strategy that will target ...

  • E-Marketing strategy. Case Study: e-Marketing Conference for business 2013.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christodoulaki, Despoina
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 07-09-2015
    The topic of the thesis report in the e-marketing strategy and how new technologies are applied to give advertising, promotion and create a brand. The case study will analyze the first Greek conference marketing and branding ...

  • Modern and traditional techniques of marketing on politics.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karantonakis, Konstantinos-Emmanouil; Margiolakis, Dimitrios
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 24-09-2015
    Marketing is one of the most important and necessary tools nowadays, from which an organization can have profit. We will observe in time has evolved sufficiently all over the world, but in different rhythm in each country ...

  • Comparative study of e-Marketing and e-Commerce in Greece in relation to the European states.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kastrinaki, Dimitra
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-12-12
    In this study we will analyze the terms of e-commerce and e-marketing, and we will introduce the way that they have been used be Greek businesses. At the same time, in order to get deeper in those terms, we will exhibit ...

  • The chatbots and the possibilities provided on marketing. Clearing and inclusion of indicative chatbot in a content management system (CMS).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Achladianakis, Antonis
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2019-10-29
    Purpose of this thesis is to present and create a flagship Chatbot and integrate it into a content management system (cms). Our goal is to provide readers of this work with a comprehensive view of this new technology and ...

  • Marketing methods over social networks.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kotzanaki, Kasandra; Fountoulaki, Aliki
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2017-05-19
    Nowadays the majority of people use as source of information the internet. This new source of information together with the development of social media has established the Internet as a basic tool of marketing. Social Media ...

  • E-mail Marketing: using e-mail to reach your target audience and build customer relationships.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Moschovaki, Emmanouela
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2016-09-05
    A key tool of eMarketing is e-mail marketing, the use of e-mail for sending newsletters to the subscribers. E-mail marketing is the Internet version of the traditional mail marketing which operated by sending advertisements ...

  • E-commerce and current trends of web marketing on Greek enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Minxhali, Jani
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-25
    At the time, when the need of survival and the creation of new business outlets becomes imperative, e-business is a source of new opportunities. The necessity of the Internet is now fully understood by the whole business ...

  • E-commerce in Greece, case study: Greek agri-food products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zografistou, Eirini
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2017-11-20
    In this essay we will study the contribution of e-commerce to the promotion of Greek Agricultural Products. The thesis consists of four chapters with the following structure: The first chapter will develop the concepts ...

  • The electronic marketing in Greece and their influences οn businesses.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Savvidi, Anna
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-04-18
    In the framework of thesis of the Department of "Marketing and Advertising" of Higher Technological Educational Institution of Crete with supervisor Professor K. Mastorakis i have undertaken to analyze e-marketing in Greece ...

  • Digital transformation and marketing practices in the Greek public administration.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Papazachari, Angeliki – Ioli; Frrokou, Klevisa
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-04-25
    This diploma thesis aims to explore the application of electronic marketing in the Greek public administration. Citizens' expectations of public services changed radically after the covid 19 pandemic and the digital ...