Browsing by Keywords "καταναλωτής"

Now showing items 41-60 of 61

  • Electronic transactions and safety: the case of consumers in city of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Chatzaki, Despoina
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-07-02
    A frequently cited reason for consumers who do not buy from the Internet is the lack of confidence. Lack of physical evidence and interaction in the online environment makes it more difficult to establish trust with ...

  • E-commerce and transaction security - The case of consumers in N. Lasithiou.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Tsatsi, Alnta
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-03-15
    Vast technological developments have helped to advance every aspect of human life. One of the huge developments in the commercial transactions sector is the use of digital technology through online transactions, which gives ...

  • E-commerce and consumer behavior-A case study.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mavrokoukoulaki, Maria
    Thesis advisor: Avgeli, Vasiliki
    Publication Date: 2019-03-21
    The evolution of the World Wide Web (WWW) and the Internet has changed the lifestyle and has revolutionized in many aspects life around the world. One of the most important aspects of the emerging Internet is E- commerce. ...

  • Electronic super market: trends and needs of Greek consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Markoglou, Pavlos; Vasilaki, Dimitra
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 14-12-2011

  • Consumer preferences in wine: The case of consumers in Central Attica.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vardikou, Georgia-Maria; Melissourgou, Paraskevi
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-07-17
    The purpose of this paper is to investigate consumer preferences in wine products and more specifically to study consumer preferences in wine products in central Attica. A questionnaire was shared for the survey. The sample ...

  • Consumer preferences in honey: the case of consumers in Heraklion Crete.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Tsaprazis, Eleftherios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-02-26
    The purpose of this thesis is to investigate consumers’ behavior and preferences concerning honey. This work was based on the collection of primary data (with structured questionnaires), as well as on secondary data from ...

  • Consumer’s trends and attitudes during COVID-19 pandemic.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Katsiadrami, Konstantina
    Thesis advisor: Chourdakis, Marinos
    Publication Date: 2023-01-18
    The measures to avoid the transmission of the Covid-19 pandemic have radically changed the habits of consumers and the operation of many businesses. Thus, gradually, even the simplest everyday purchases began to be made ...

  • Measuring attitudes, perceptions and understanding of consumer behavior, comparing marketing with new technologies compared to conventional methods of the past.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kodaxakis, Evaggelos; Bolbasis, Vasilis; Tsianos, Marios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 09-09-2015
    The marketing mixture (4Ps) is used by marketers for several decades, so that the products-services that are created can meet the customer’s needs. The first time, the theory of 4P was defined as a term was by Professor ...

  • Legislative provisions for the protection of greek and furopean consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Iliadou, Parthena; Hatzigianni, Theodora
    Thesis advisor: Mastorakis, George
    Publication Date: 10-07-2014
    The purpose of the present thesis is to illustrate briefly and concisely the existing consumer protection legislation. This legislation is considered based on the possible distinctions regarding it: general and specific ...

  • The role of marketing in Greek business. A case study.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Vardava, Georgia
    Thesis advisor: Giannakopoulou, Eleni
    Publication Date: 15-07-2014
    Nowadays, the main and basic factor for the avoidance and the resolve of economic problems is the attempt of creating a correct policy of visible objectives and well business organization. The researches have shown that ...

  • The role of children in decision making about purchases in a family.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Angelina, Evgenia
    Thesis advisor: Antonaki, Maria
    Publication Date: 22-11-2011
    The present research examines the role of children in family’s decision- making process. More specific, its purpose is to study the influence that children exercise in their parents, indirectly or directly, related to the ...

  • Excessive lending of greek families and smart banking products. Risks and problems.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Giannakaki, Amalia; Saloustrou, Varvara
    Publication Date: 28-02-2008

  • General conditions of transactions - especially in banking and insurance contracts - customer's protection.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Tsouklouki, Maria
    Thesis advisor: Koutoulaki, Anna
    Publication Date: 18-11-2009

  • Τhe general conditions of trade and consumer protection.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Chamalaki, Konstantina
    Thesis advisor: Iatrakis, Georgios
    Publication Date: 2016-12-01
    This project aims to explore, study and understang the specific legal issues relating to legislation and case law. Particularly, this project was a literature review of the general terms of trade and consumer protection. ...

  • Customer protection regarding the indication of products prices.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Zervaki, Kleanthi; Liontaki, Athina
    Publication Date: 10-07-2008

  • Consumer preference and attitude towards organic foods and factors that influence their purchase.

    Η.Μ.U, School of Health Sciences (SHS), Nutrition and Dietetics Sciences Dept.
    Authors: Kioselaki, Eleni; Mavrantonaki, Foteini
    Thesis advisor: Sfakianaki, Eirini
    Publication Date: 2021-05-27
    The popularity of organic products is growing as the benefits they provide to health, the environment, animals, food safety and the local economy become known. Some of the factors that hinder the purchase of these are the ...

  • The effectiveness of online advertising: the case of consumers in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mavroforaki, Maria; Skantzaki, Markela
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-03-28
    The global prevalence of the internet and the use of social media by the majority of people over the last 5 years have changed the form of traditional advertising and have virtually eliminated the strategies of the marketing ...

  • Current techniques of retail trade.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Charoniti, Athina
    Thesis advisor: Stavraki, Eleni
    Publication Date: 28-02-2008

  • Consumer grouping techniques in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kouki, Maria
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2020-11-23
    This project work addresses the topic of clustering in marketing, introduces first of all, marketing as a definition, shows all the critical approaches which lead marketing to be of a crucial importance into the world of ...

  • E - commerce as a tool of promoting products in Greece

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Valsamopoulou, Antonia
    Thesis advisor: Astroulakis, Nikolaos
    Publication Date: 2016-05-18
    This assignment deals with the electronic commerce, its development and generally its function as a tool of promotion consumer products in Greece. The main concern is that there are plenty of products whose demand has been ...