Browsing by Keywords "συμπεριφορά καταναλωτή"

Now showing items 41-60 of 87

  • The economic crisis and its effect on the consumption behavior: case study on consumers in the city of Heraklion.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Sirbu, Loredana-Maria
    Thesis advisor: Avgeli, Vasiliki
    Publication Date: 2020-07-09
    This dissertation focuses on exploring the impact and consequences of the economic crisis that has plagued Greece in recent years, on consumer habits and behavior of the Greek consumers. Methodologically, this dissertation ...

  • Heraklion consumers intention for online grocery shopping.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Koraka, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-06-28
    The purpose of this thesis is to explore the intentions of Heraklion consumers for online grocery shopping. The first chapters are based on secondary data and give a theoretical background on the subject. The following ...

  • Research of social media in business : case study of Aquila hotels.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dervisi, Armper-Panayiotis; Sifakis, Emmanouil
    Thesis advisor: Apladas, Georgios
    Publication Date: 11-01-2016
    This particular thesis was primarily created to investigate how the social networks contribute to marketing, to business exposure, as well as to promoting certain products. It analyzes relevent concepts, such as social ...

  • Consumers attitude towards edible organic agricultural products.

    H.M.U., MSc in MBA for Engineers
    Authors: Metaxas, Charis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-07-20
    In the context of development of organic farming in the countries of European Union, on 25th of March of the present year, the European Commission the new action plan presented. The main goal is to enforce the production ...

  • Consumer attitudes towards commercial augmented/virtual reality applications.

    H.M.U., MSc in MBA for Engineers
    Authors: Oikonomou, Anastasios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-10-21
    Digital Information and Communication Technologies (ICT) have, in recent years, led to an increase in the effectiveness of marketing research. Digital marketing has recently been defined as a technology-backed adaptive ...

  • The attitude of consumers towards Offline 2 Online e-commerce.

    H.M.U., MSc in MBA for Engineers
    Authors: Skountakis, Georgios
    Thesis advisor: Kourgiantakis, Markos; Apostolakis, Alexandros; Trichas, Nikolaos
    Publication Date: 2023-07-11
    Online shopping is a growing industry in commerce and has piqued the interest of both companies and businesses as they aim to gain an increasing share of the market. In modern times, more and more consumers show great ...

  • The attitude of consumers in Heraklion towards Super Markets.

    H.M.U., MSc in MBA for Engineers
    Authors: Flouris, Ioannis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-05-12
    The aim of the project is to study the supermarket and franchise sector, the preferences of consumers in their purchases from supermarkets, the private label of supermarkets and the attitude of consumers of Heraklion towards ...

  • Consumer behaviour and satisfaction at supermarkets in Piraeus, Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Argyriou, Georgia; Ninou, Sofia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-05-10
    The aim of this thesis is to investigate consumer behavior and preferences in purchases from Super Markets in Piraeus, Attiki, Greece. The first section of the thesis gives the theoretical back ground, while the second ...

  • The behavior of Greek consumers towards functional foods.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vakiarou, Emmanouela
    Thesis advisor: Mpotonaki, Anna
    Publication Date: 26-04-2010

  • Consumer behavior towards crisis management strategy. The case of FAGE dairy.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Andreou, Stella; Simitzi, Nikoletta
    Thesis advisor: Antonaki, Maria
    Publication Date: 12-05-2009

  • Consumer behavior in the supermarket.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Giamalakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 09-03-2015
    The aim of this thesis is to investigate consumer behavior and preferences inpurchases from Super Markets in Attiki, Greece. The first section of the thesis gives the theoretical back ground, while the second section ...

  • The sponsorship in the field of sports marketing and sport consumer behavior. Case study: Vodafone, official sponsor of Olympiacos .

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsiomi, Anna
    Thesis advisor: Antonaki, Maria
    Publication Date: 08-09-2009

  • Electronic transactions in consumer purchasing behavior-Case study.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kroustalakis, Symeon; Pervolarakis, Vasileios
    Thesis advisor: Avgeli, Vasiliki
    Publication Date: 2018-04-05
    The purpose of this work is to study Consumer Behavior based on the online purchases they make. To create an age-old audience that uses the Internet to make purchases and learn why they are mainly using the Internet. ...

  • Customer satisfaction from a photography store.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadopoulou, Anastasia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-05-11
    The purpose of our research is to find out how satisfied our customers are with our products and services we provide. Our goal is to maintain our customers. In order to achieve our goal, we had to evaluate the products we ...

  • Customer satisfaction in an operational environmental.case study bank eurobank ergasias.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mpinichaki, Kyriaki
    Thesis advisor: Fragkiadakis, Athanasios
    Publication Date: 27-06-2013
    The purpose of this graduate paper is to investigate the customers’ satisfaction in a real business environment, analyzing at the same time the elements that compose it and stating the reasons why companies should give ...

  • Innovation in the media market.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Georganteli, Aikaterini
    Thesis advisor: Katharakis, Michail
    Publication Date: 2021-02-04
    The present dissertation deals with the new and entrepreneurial ways that Media use in order to influence consumers' purchasing decision. In the era of Internet, which eases and makes more immediate than ever, both the ...

  • Consumer preferences in wine: The case of consumers in Central Attica.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vardikou, Georgia-Maria; Melissourgou, Paraskevi
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-07-17
    The purpose of this paper is to investigate consumer preferences in wine products and more specifically to study consumer preferences in wine products in central Attica. A questionnaire was shared for the survey. The sample ...

  • Consumer preferences in wine products: a comparative analysis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kastanioti, Stavroula; Tsirtsaki, Chrysoula
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-05-17
    Redicting which wine the consumer will choose to buy is a difficult and complex process. This is because the preferences and the habits of consumers are affected by many factors. The aim of this thesis is to examine the ...

  • Consumer attitudes in crisis conditionsQ the impact of the health crisis.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gkreta, Tsano
    Thesis advisor: Chourdakis, Marinos
    Publication Date: 2023-09-27
    This work provides a comprehensive overview of the impact of the COVIS-19 pandemic on consumer behavior and attitudes. In addition, it emphasizes the role of communication, awareness and innovation in customer interaction, ...

  • Consumer behavior for wine products. The case of Santorini.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Darzenta, Aikaterini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 16-12-2015
    The aim of this thesis is to investigate consumer behavior and preferences for wine products in Santorini, Greece. The first section of the thesis gives the theoretical back ground, while the second section presents the ...