Browsing by Advisor "Κουργιαντάκης, Μάρκος"

Now showing items 61-80 of 103

  • Consumers attitude towards edible organic agricultural products.

    H.M.U., MSc in MBA for Engineers
    Authors: Metaxas, Charis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-07-20
    In the context of development of organic farming in the countries of European Union, on 25th of March of the present year, the European Commission the new action plan presented. The main goal is to enforce the production ...

  • Consumer attitudes towards commercial augmented/virtual reality applications.

    H.M.U., MSc in MBA for Engineers
    Authors: Oikonomou, Anastasios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-10-21
    Digital Information and Communication Technologies (ICT) have, in recent years, led to an increase in the effectiveness of marketing research. Digital marketing has recently been defined as a technology-backed adaptive ...

  • The attitude of consumers towards Offline 2 Online e-commerce.

    H.M.U., MSc in MBA for Engineers
    Authors: Skountakis, Georgios
    Thesis advisor: Kourgiantakis, Markos; Apostolakis, Alexandros; Trichas, Nikolaos
    Publication Date: 2023-07-11
    Online shopping is a growing industry in commerce and has piqued the interest of both companies and businesses as they aim to gain an increasing share of the market. In modern times, more and more consumers show great ...

  • The attitude of consumers in Santorini towards online advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vavouris, Nikolaos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-11-01
    The biggest product or service in the world will not save money if consumers do not know it exists, so the ads are so important. An advertisement is an audio or visual form of marketing communication that uses an openly ...

  • The attitude of consumers in Heraklion towards Super Markets.

    H.M.U., MSc in MBA for Engineers
    Authors: Flouris, Ioannis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-05-12
    The aim of the project is to study the supermarket and franchise sector, the preferences of consumers in their purchases from supermarkets, the private label of supermarkets and the attitude of consumers of Heraklion towards ...

  • Customers’ attitude towards the green banking / corporate social responsibility of the banks.

    H.M.U., MSc in MBA for Engineers
    Authors: Myrillas, Myron-Vasileios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2023-07-10
    The purpose of this thesis is to investigate the attitude of customers of banking institutions towards the green banking model and the principles of corporate social responsibility in the banking industry. Its scope is ...

  • Consumer behaviour and satisfaction at supermarkets in Piraeus, Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Argyriou, Georgia; Ninou, Sofia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-05-10
    The aim of this thesis is to investigate consumer behavior and preferences in purchases from Super Markets in Piraeus, Attiki, Greece. The first section of the thesis gives the theoretical back ground, while the second ...

  • Consumer behavior in the supermarket.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Giamalakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 09-03-2015
    The aim of this thesis is to investigate consumer behavior and preferences inpurchases from Super Markets in Attiki, Greece. The first section of the thesis gives the theoretical back ground, while the second section ...

  • Adoption and usage of e-business by small and medium enterprises (SMEs).

    T.E.I. of Crete, School of Engineering (STEF), IPPS in MBA for Engineers
    Authors: Sifakis, Nikolaos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-04-09
    The aim of this thesis is to investigate how the SME’s in Heraklion, Crete, Greece adopt the e-business practices and the perspectives of e-business development. The first section of the thesis gives the theoretical back ...

  • Job satisfaction: case study of TEI of Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Syntichaki, Eirini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 12-09-2014
    The aim of this thesis is to measure job satisfaction in a public, higher education organization, the Technological Educational Institute of Crete (TEI of Crete). The first section of the thesis gives the theoretical back ...

  • Job satisfaction : the case study of TEI of Crete.

    HMU MSc in MBA for Engineers
    Authors: Koumaki, Chrysoula
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-02-03
    Job satisfaction has been a major topic of discussion for researchers for many years, and has been the most frequently studied variable in organizational behavior. It is a multidimensional concept influenced by many different ...

  • Job satisfaction in a local media group.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Zouki, Ioanna; Kyprakis, Charidimos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 11-09-2014
    The aim of this thesis is to measure job satisfaction in a local media group. The first section of the thesis gives the theoretical back ground, while the second section presents the methodology and the results of the ...

  • Customer satisfaction from a photography store.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadopoulou, Anastasia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-05-11
    The purpose of our research is to find out how satisfied our customers are with our products and services we provide. Our goal is to maintain our customers. In order to achieve our goal, we had to evaluate the products we ...

  • Customer satisfaction: a case of a company in food trading.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Stavrakakis, Dimosthenis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-06-29
    The current bachelor thesis with title: “Customer Satisfaction: A case of a company in food trading” has a manner of discovering the level of satisfaction of Companies / Customers at the food chain. Methodologically, the ...

  • Client - patients satisfaction from pharmacies in prerfecture of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kefala, Stamatina; Chatzoglou, Foivi
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 16-10-2012
    Pharmacy as a profession is changing rapidly in Greece. The patient – client satisfaction starts playing a more and more important role for the business development of the private pharmacists. This thesis aims to investigate ...

  • Citizen satisfaction of Heraklion from Citizen's Service Centres (CSC).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kokkalis, Athanasios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 09-07-2015
    The purpose of writing this study is the identification, measuring and mapping the received satisfaction of the citizens of Heraklion from the citizen service centers (CSC). The sample consists of one hundred (100) citizens ...

  • Consumer preferences in wine: The case of consumers in Central Attica.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vardikou, Georgia-Maria; Melissourgou, Paraskevi
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-07-17
    The purpose of this paper is to investigate consumer preferences in wine products and more specifically to study consumer preferences in wine products in central Attica. A questionnaire was shared for the survey. The sample ...

  • Consumer preferences in wine products: a comparative analysis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kastanioti, Stavroula; Tsirtsaki, Chrysoula
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-05-17
    Redicting which wine the consumer will choose to buy is a difficult and complex process. This is because the preferences and the habits of consumers are affected by many factors. The aim of this thesis is to examine the ...

  • Consumer preferences in honey: the case of consumers in Heraklion Crete.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Tsaprazis, Eleftherios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-02-26
    The purpose of this thesis is to investigate consumers’ behavior and preferences concerning honey. This work was based on the collection of primary data (with structured questionnaires), as well as on secondary data from ...

  • Consumer behavior for wine products. The case of Santorini.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Darzenta, Aikaterini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 16-12-2015
    The aim of this thesis is to investigate consumer behavior and preferences for wine products in Santorini, Greece. The first section of the thesis gives the theoretical back ground, while the second section presents the ...