Browsing by Keywords "διαφήμιση"

Now showing items 61-80 of 87

  • Study for performance of marketing techniques through application of smart mobile devices.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ntouka, Lores
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-12-21
    The increasingly use of mobile phones around the world and their rapid technological development, have turned these mobile devices, from simple phones to everyday objects absolutely necessary for communication, information ...

  • Study of the impact of advertising on children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kampouraki, Anthi; Kontorinaki, Ioanna
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-05-24
    In the present diploma thesis, we analyze the influence of advertisement in children’s behavior. Children nowadays are advertisers’ main target group as they can influence the family’s purchasing habits. Our basic aim here ...

  • Studying social networking in modern advertisement.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aliagas, Christos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-12-19
    The purpose of this study is the discovery and presentation of the relationship between advertising and social media. The ever-increasing use of the Internet for online shopping has changed the landscape of the international ...

  • Study about using flash games for advertising purposes.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karabela, Christina
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 20-06-2012
    Advertising on the Internet is an industry with tremendous growth. More and more companies are increasing the percentage of money allocated for advertising of products or services on the internet. The reasons are obvious. ...

  • New methods of technology and advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mangana, Niki
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 12-09-2014
    The purpose of this dissertation is to examine the relationship between new Information Technology (I.T.) methods and advertisement. In the first chapter, we will give a definition of the term "advertisement", presenting ...

  • Legislative provisions for the protection of greek and furopean consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Iliadou, Parthena; Hatzigianni, Theodora
    Thesis advisor: Mastorakis, George
    Publication Date: 10-07-2014
    The purpose of the present thesis is to illustrate briefly and concisely the existing consumer protection legislation. This legislation is considered based on the possible distinctions regarding it: general and specific ...

  • Changes in consumer behavior in from traditional to modern internet advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Georga, Maria-Eirini
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-16
    Purpose: To explore changes in consumer behaviour from traditional to modern online advertising based on the perceptions of the consumers. Methodology: Analysis and synthesis of the theory of advertising, traditional ...

  • Organization and operation of a small enterprise

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Stamatelos, Georgios
    Thesis advisor: Nionakis, Eleftherios
    Publication Date: 04-06-2009

  • Methods of online promotion suitable for food and beverage enterprises along with practical usage of social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kapetanaki, Evanthia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2018-07-25
    Over the last years it has been proven that advertisement over internet has increased, due to the fact that even mobile devices are permanently connected to internet, devices that we are used to live with. This popularity ...

  • Promoting new agricultural products produced in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Botsoglou, Dimitrios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 16-11-2015
    The goal of this present study is to examine the consumption processes, behavior, preferences and trends of the Greek market, in response to the agricultural products of Greece in nowadays. More specifically we performed ...

  • University advertising on facebook and developing of promotional animation, using adobe flash for the Department of Commerce & Marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Voskakis, George
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 16-01-2014
    In recent years it has been observed a change in the way events are spread. Social media contributes to that change of how information flows. The media that displays the greater appeal is none other than facebook. Social ...

  • The promotion of Greek artists’ in music discography.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Fergadakis, Tilemachos
    Thesis advisor: Reizoglou, Kyriaki
    Publication Date: 10-07-2008

  • How advertising affects Cypriot consumers in period of economic crisis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kirisavva, Christina
    Thesis advisor: Papandreou, Nikolaos
    Publication Date: 19-04-2013
    In the following thesis, we will develop the theme of the global economic crisis, the origins of this phenomenon and the spread and then we will focus on Cypriot data. How the economic crisis is affected Cyprus and how ...

  • Role and objectives of advertising banking products and services.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Skopelitou, Georgia
    Thesis advisor: Marnelakis, Emmanouil
    Publication Date: 02-12-2010

  • Role, objectives and means of advertising products and banking services.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Karydi, Chrysoula
    Thesis advisor: Marnelakis, Emmanouil
    Publication Date: 11-06-2009

  • A comparison between Greek and international marketing in music record companies.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Ediaroglou, Christos
    Thesis advisor: Reizoglou, Kyriaki
    Publication Date: 08-07-2003

  • Modern and traditional techniques of marketing on politics.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karantonakis, Konstantinos-Emmanouil; Margiolakis, Dimitrios
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 24-09-2015
    Marketing is one of the most important and necessary tools nowadays, from which an organization can have profit. We will observe in time has evolved sufficiently all over the world, but in different rhythm in each country ...

  • Comparative study of advertising cases.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mika, Eleni; Savvoulidou, Eleni
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-12-13
    The advertising industry in our country is ornamented by the 1930 's, but the evolutionary path is placed in the postwar 1950s. In the 1960s the ad met dynamism, with the dissemination of the first manufactured consumer ...

  • Design and execution of a marketing plan in the Greek market.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Michalopoulou, Vasiliki
    Thesis advisor: Komporakis, Emmanouil
    Publication Date: 28-02-2008

  • Design of the overall communication grid and the local promotion program of a tourism destination.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Apartoglou, Marianna
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 11-03-2011