Browsing by Keywords "μάρκετινγκ"

Now showing items 61-80 of 208

  • The effect of promotion in the customer behaviour in retail trail.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Rapanaki, Maria; Chalkiadaki, Argyro
    Thesis advisor: Kyrezis, Nikolaos
    Publication Date: 28-02-2008

  • The influence of social media in the progress of consumers purchase decision.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Varouma, Kalliopi
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2019-03-08
    Τhe social media have become an everyday habit of our lives. More and more people of all ages worldwide are using social media regularly to communicate, get information and entertainment. Marketers of every company take ...

  • The influence of senses in the consumer buying decision process.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zegkinoglou, Antonios; Ioannidis, Konstantinos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-10-09
    In this thesis the existing models of consumer behavior and the correlation of marketing with the human senses are presented. The concept of multi-sensory marketing is based on the creation of strong links between the brand ...

  • Corporate social responsibility: From business ethics to social symbolism case study of Wind.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kouri, Anastasia
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 27-03-2012
    Τhe purpose of this dissertation is the conceptual and critical exploration of the notion of Corporate Social Responsibility (abbreviated CSR), as it’s considered a fundamental notion of contemporary marketing. According ...

  • The implementation of CRM (Custom Relationship Marketing ) in food enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Katrinis, Dimitrios-Eleftherios
    Thesis advisor: Dimou, Eirini
    Publication Date: 2016-07-20
    In our times, the levels of competition is very high. Thus, companies want and need to create a sustainable competitive advantage. Proper management of the business perspective in relation to their clients, is a key piece ...

  • Research about the marketing implementation in the hotels of the city of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Syrigonaki, Anna
    Thesis advisor: Dimopoulou, Eirini
    Publication Date: 2019-07-02
    Nowadays, the importance of Hotel Marketing and a well-coordinated promotional strategy are indisputable some major factors that affect the sustainability of a hotel. In Crete in recent years, we have seen quite concerted ...

  • The subject and design evolution of web design from the early days of the internet today. Construction of a website according to the latest tendencies of web design.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mpoukouvala, Chrysanthi; Mpoukouvala, Antelina
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 29-04-2009

  • The study of consumer behavior as a marketing tool in small and medium enterprises in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Anagnostaki, Eirini
    Thesis advisor: Koutentakis, Emmanouil
    Publication Date: 27-06-2011

  • Complete marketing plan for an enterprise.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Angonas, Georgios
    Thesis advisor: Papandreou, Nikolaos
    Publication Date: 17-01-2012

  • Policy of marketing in tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Koutroumpaki, Maria
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 12-09-2014
    This thesis studies the tourism product and its path to the distribution channels of the tourism market. It also lists the various policies of its promotion. Advertising and public relations, which are found to be the ...

  • The importance of customer retention for the sustainable development of an enterprise.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Tselios, Vasileios
    Thesis advisor: Tzortzaki, Alexia Maria
    Publication Date: 14-10-2014
    This paper aims to export results through the collection and analysis of market data. These data come from active businesses on the island of Rhodes, and help analyze the ways in which modern businesses are trying to make ...

  • The importance of marketing in tourism management.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Protogerakis, Georgios
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 05-08-2013
    This project is about the importance of marketing in tourism management. In the first part of the project, tourism in general is analyzed. Also tourism in Greece, and finally some facts are specified about tourism today. ...

  • Research of social media in business : case study of Aquila hotels.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dervisi, Armper-Panayiotis; Sifakis, Emmanouil
    Thesis advisor: Apladas, Georgios
    Publication Date: 11-01-2016
    This particular thesis was primarily created to investigate how the social networks contribute to marketing, to business exposure, as well as to promoting certain products. It analyzes relevent concepts, such as social ...

  • The attitude of consumers in Santorini towards online advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vavouris, Nikolaos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-11-01
    The biggest product or service in the world will not save money if consumers do not know it exists, so the ads are so important. An advertisement is an audio or visual form of marketing communication that uses an openly ...

  • The attitude of young people aged 15-24 years across advertisements and advertising media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Alatzas, Nikolaos
    Thesis advisor: Dimou, Eirini
    Publication Date: 24-06-2015
    This diploma thesis was conducted to examine the influence of advertisements on young consumers, as well as their viewpoint on the subject, providing information to new business companies and advertising groups, concerning ...

  • Strategy marketing of international magazines in Greece and their adaptation rate in the local market.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pantazopoulou, Ioulia-Maria; Pantazopoulos, Nikolaos
    Thesis advisor: Tavladaki, Despοina
    Publication Date: 21-01-2014
    Major purpose of particular dissertation, it is actually to record and analyze the various marketing methods and techniques used by Managers of International Magazines in Greek local market. More specifically, inside this ...

  • The strategy company Apple followed to the top.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Kalogiannakis-Karalis, Stylianos; Komninos, Panagiotis-Michail
    Thesis advisor: Garefalakis, Alexandros
    Publication Date: 2019-09-26
    In our thesis with the help of blueprints, indexes and events we describe the path that the hugely successful electronics company APPLE has achieved to reach the top of its preference and subsequently to the consumer's ...

  • The technology of augmented reality and its use in marketing. Techniques and methods of AR application development.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koutrelakos, Nikolaos
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 21-10-2012
    The promotion of products always takes advantage of the latest discoveries and trends in technology. In recent years there has been a shift from traditional forms and ways of promoting products such as TV spots, brochures, ...

  • Using mobile applications to promote non profit organizations. Developing mobile application for “ Τhe Smile of the Child”.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kalloniatou, Rafailia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 08-09-2015
    The aim of this study is to understand the reader the general principles of Marketing, his connection with social marketing, online marketing, marketing services, mobile marketing and how this can contribute in the promotion ...

  • The use of social media marketing by small enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Chlampea, Stephania–Anna
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 11-09-2015
    Businesses use social media and micoblogging as part of their social media marketing strategies, in order to increase their sales, the communication with their customers and to promote their products and services. Small ...