Browsing by Keywords "συμπεριφορά καταναλωτή"

Now showing items 61-80 of 87

  • Marketing and consumer behavior in tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kefala, Maria
    Thesis advisor: Apladas, Georgios
    Publication Date: 27-11-2013

  • Marketing and emotional intelligence.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Roumeliotaki, Maria
    Thesis advisor: Astroulakis, Nikolaos
    Publication Date: 2018-07-25
    Emotional Intelligence (EQ) is a new field in the science of psychology with an influence on Marketing approaches. The field of emotional intelligence has attracted interest, not unfairly, in behavioral sciences. As we ...

  • Social media to create strong relationships with consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Κritikou, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-24
    Recognizing the growing importance of social media, this thesis deals with the role they can play in relationships with consumers. The goal was to explore the relationship between social media marketing actions and how ...

  • Measurement of customers’ satisfaction in real business environment.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Afrathianakis, Myronas
    Thesis advisor: Fragkiadakis, Athanasios
    Publication Date: 27-06-2013
    The purpose of this graduate paper is to investigate the customers’ satisfaction in real business environment. In our days, measuring customer satisfaction is one of the major issues of interest to businesses and organizations. ...

  • Measuring attitudes, perceptions and understanding of consumer behavior, comparing marketing with new technologies compared to conventional methods of the past.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kodaxakis, Evaggelos; Bolbasis, Vasilis; Tsianos, Marios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 09-09-2015
    The marketing mixture (4Ps) is used by marketers for several decades, so that the products-services that are created can meet the customer’s needs. The first time, the theory of 4P was defined as a term was by Professor ...

  • Measurement of customers’ satisfaction in real business environment.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Katseli, Ina
    Thesis advisor: Fragkiadakis, Athanasios
    Publication Date: 14-12-2009
    The importance of measuring customer satisfaction is confirmed by the fact that the area of the analysis of consumer behavior has focused on the post-purchase behavior of the customer. The companies and organization, who ...

  • Study of the impact of advertising on children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kampouraki, Anthi; Kontorinaki, Ioanna
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-05-24
    In the present diploma thesis, we analyze the influence of advertisement in children’s behavior. Children nowadays are advertisers’ main target group as they can influence the family’s purchasing habits. Our basic aim here ...

  • Study of consumer behavior for the selection of essential and luxury products and services.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gianni, Eleni; Potsos, Antonis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-02
    For many years now a lot of marketing companies and businessmen have conducted research regarding the consumers’ behavior, this way has helped them to create products that will satisfy and cover the consumers’ needs and ...

  • Neuromarketing, consumer’s psychology and the relation with digital marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Zogopoulou, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2019-09-17
    For more than three decades, business marketing departments have been trying to understand the motives behind the consumer's intention or even decision to buy. What makes a product stand out and everyone asks for it? What ...

  • Hotels and All-inclusive: the case of Rhodes’ residents.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Rizou, Laourin
    Thesis advisor: Avgeli, Vasiliki
    Publication Date: 2020-06-24
    The present research aims to investigate the behavior, factors and motivations of Rhodian tourists when choosing all-inclusive vacation packages. The purpose of this study is to specify changes and developments noticed in ...

  • The degree of influence of the ecological profile of the products (green products) on consumer behavior. The case of consumers in Heraklion, Crete.

    H.M.U., MSc in MBA for Engineers
    Authors: Stratantonaki, Maria
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 2022-10-13
    Nowadays, many people worry about the deterioration of the environment and try to adopt environmentally friendly habits and practices. In this context, a growing part of the population opts for “green” or environmentally ...

  • The electronic markets in Greece in the year of the memorandum from the point of view of consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Tsiakalou, Lamprini
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2018-04-18
    The internet has well and truly invaded our lives and become for many, an inseparable part of their daily routine, changing habits, style or amusement, communication and business. It simplifies our lives because it gives ...

  • Consumer preferences about "Smart hotels " in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Zacharioudakis, Ioannis; Zervakis, Ntmitrii
    Thesis advisor: Κουργιαντάκης, Μάρκος; Apostolakis, Alexandros; Kourgiantakis, Markos
    Publication Date: 2017-11-07
    The current survey was conducted for the purpose of dissertation thesis on consumer preferences regarding "smart hotels’’ on Crete. The purpose of the survey is to analyze and evaluate visitors' preferences for the hotel ...

  • New trends and consumer behavior in daily press.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pantos, Lampros
    Thesis advisor: Antonaki, Maria
    Publication Date: 24-01-2012

  • The attitude of consumers towards energy suppliers.

    H.M.U., MSc in MBA for Engineers
    Authors: Vasilakis, Evangelos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2023-07-11
    This specific thesis has as its ultimate purpose to examine the "psychogram" of consumers in the electricity market, and more specifically the attitude of consumers towards energy providers. This study is directly related ...

  • Financial Crisis and Marketing: A Death Rattle or a Case for Rejuvenation?

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tzani, Anna; Batali, Ioanna
    Thesis advisor: Meramveliotakis, Giorgos
    Publication Date: 07-07-2013
    The aim of this dissertation is to analyses and reveals the analytical and methodological presumptions and ramifications of the current financial crisis to the theoretical and analytical apparatus of marketing. After an ...

  • Online service quality: the customer view of the technology industry.

    H.M.U., MSc in MBA for Engineers
    Authors: Papadourakis, Georgios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-10-17
    The purpose of this primary research is to study the opinions of consumers on the purchase of technology products / services via the Internet. This Diplomatic thesis aims to investigate a) consumer satisfaction with their ...

  • Promoting new agricultural products produced in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Botsoglou, Dimitrios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 16-11-2015
    The goal of this present study is to examine the consumption processes, behavior, preferences and trends of the Greek market, in response to the agricultural products of Greece in nowadays. More specifically we performed ...

  • Promotion and consumer behavior. Case Study, Toyota Auris.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Plesti, Filio
    Thesis advisor: Antonaki, Maria
    Publication Date: 01-12-2008

  • Consumer behavioral insights regarding virtual travel agencies: e-lookers and e- buyers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vardakis, Antonios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-10-19
    The aim of this survey is to examine the behavioral insights regarding online agencies, as well as those factors that lead to online or offline transactions. For the collection and analysis of all the necessary data, a ...