Browsing by Keywords "advertising"

Now showing items 61-80 of 81

  • Changes in consumer behavior in from traditional to modern internet advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Georga, Maria-Eirini
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-16
    Purpose: To explore changes in consumer behaviour from traditional to modern online advertising based on the perceptions of the consumers. Methodology: Analysis and synthesis of the theory of advertising, traditional ...

  • Organization and operation of a small enterprise

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Stamatelos, Georgios
    Thesis advisor: Nionakis, Eleftherios
    Publication Date: 04-06-2009

  • Methods of online promotion suitable for food and beverage enterprises along with practical usage of social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kapetanaki, Evanthia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2018-07-25
    Over the last years it has been proven that advertisement over internet has increased, due to the fact that even mobile devices are permanently connected to internet, devices that we are used to live with. This popularity ...

  • Promoting new agricultural products produced in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Botsoglou, Dimitrios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 16-11-2015
    The goal of this present study is to examine the consumption processes, behavior, preferences and trends of the Greek market, in response to the agricultural products of Greece in nowadays. More specifically we performed ...

  • University advertising on facebook and developing of promotional animation, using adobe flash for the Department of Commerce & Marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Voskakis, George
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 16-01-2014
    In recent years it has been observed a change in the way events are spread. Social media contributes to that change of how information flows. The media that displays the greater appeal is none other than facebook. Social ...

  • The promotion of Greek artists’ in music discography.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Fergadakis, Tilemachos
    Thesis advisor: Reizoglou, Kyriaki
    Publication Date: 10-07-2008

  • How advertising affects Cypriot consumers in period of economic crisis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kirisavva, Christina
    Thesis advisor: Papandreou, Nikolaos
    Publication Date: 19-04-2013
    In the following thesis, we will develop the theme of the global economic crisis, the origins of this phenomenon and the spread and then we will focus on Cypriot data. How the economic crisis is affected Cyprus and how ...

  • Role and objectives of advertising banking products and services.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Skopelitou, Georgia
    Thesis advisor: Marnelakis, Emmanouil
    Publication Date: 02-12-2010

  • Role, objectives and means of advertising products and banking services.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Karydi, Chrysoula
    Thesis advisor: Marnelakis, Emmanouil
    Publication Date: 11-06-2009

  • A comparison between Greek and international marketing in music record companies.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Ediaroglou, Christos
    Thesis advisor: Reizoglou, Kyriaki
    Publication Date: 08-07-2003

  • Modern and traditional techniques of marketing on politics.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karantonakis, Konstantinos-Emmanouil; Margiolakis, Dimitrios
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 24-09-2015
    Marketing is one of the most important and necessary tools nowadays, from which an organization can have profit. We will observe in time has evolved sufficiently all over the world, but in different rhythm in each country ...

  • Comparative study of advertising cases.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mika, Eleni; Savvoulidou, Eleni
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-12-13
    The advertising industry in our country is ornamented by the 1930 's, but the evolutionary path is placed in the postwar 1950s. In the 1960s the ad met dynamism, with the dissemination of the first manufactured consumer ...

  • Design and execution of a marketing plan in the Greek market.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Michalopoulou, Vasiliki
    Thesis advisor: Komporakis, Emmanouil
    Publication Date: 28-02-2008

  • Design of the overall communication grid and the local promotion program of a tourism destination.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Apartoglou, Marianna
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 11-03-2011

  • New brand promotion channels and new advertising channels: tik-tok, messenger, igtv etc.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kalligiannaki, Maria
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-09-10
    This project is about the new channels that have been created for the development of brands. The first chapter consists of bibliographic a review of the history of projection channels, an analysis of the new projection ...

  • The social media, in combination with internet marketing and it’s impact on both the average user and the company.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapetanaki, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-03-30
    This dissertation deals with the topic: "New social media, in combination with internet marketing and their impact on both the average user and the business". In the framework of this dissertation, marketing will be ...

  • Techniques of developing mobile apps and their application on marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kaliakoudas, Athanasios; Dovrou, Sofia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-07-14
    Smart Phones have evolved and now every person needs them. This need for everyday use has impelled the companies to develop elements that surround Smart Phones, such as mobile apps, ads, ROM et cetera. The Smart Phone is ...

  • E-mail Marketing: using e-mail to reach your target audience and build customer relationships.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Moschovaki, Emmanouela
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2016-09-05
    A key tool of eMarketing is e-mail marketing, the use of e-mail for sending newsletters to the subscribers. E-mail marketing is the Internet version of the traditional mail marketing which operated by sending advertisements ...

  • The electronic marketing in Greece and their influences οn businesses.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Savvidi, Anna
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-04-18
    In the framework of thesis of the Department of "Marketing and Advertising" of Higher Technological Educational Institution of Crete with supervisor Professor K. Mastorakis i have undertaken to analyze e-marketing in Greece ...

  • Tourism and social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Floros, Georgios
    Thesis advisor: Apladas, Georgios
    Publication Date: 08-07-2015
    The present study dealt with the question of social networking and electronic publicity in the field of tourism and was completed through four chapters. More specifically the first chapter dealt with publicity and tourism, ...