Browsing by Keywords "μάρκετινγκ"

Now showing items 81-100 of 208

  • The use of social media marketing in the promotion of Greek products and food.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Elsaouach, Ntaiana; Kotsis, Chrysovalantis-Konstantinos; Stylianidi, Evgenia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-10-24
    In this paper we examine the role of Social Media Marketing in promoting Greek agricultural and food products. We examine the special characteristics of the Greek agricultural product, in its primary and processed form, ...

  • Social media marketing in field of flares and fireworks.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ntantoudi, Aikaterini
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-07-02
    In this thesis we will study and analyze the effect of social networks in a particular specialized field of trade, that of pyrotechnics - flares and firecrackers. Next, we will define the definition of social media marketing ...

  • The use of internet in enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Diamantakis, Pavlos
    Thesis advisor: Foukaraki, Georgia
    Publication Date: 21-06-2011

  • The use of internet as a tool of sports marketing and its significance for the development and maintenance of successful customer relationship.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Daskolias, Ioannis; Androulakis, Ioannis
    Thesis advisor: Mastorakis, George
    Publication Date: 07-10-2014
    Internet is a global network of networks that spans worldwide. There is no specific definition of what the Internet is simply a term used to describe the connection of all these networks. Each separate network on the ...

  • The use of social media apps in marketing. Developing a facebook app for Lux.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Krani, Sofia; Tsouris, Konstantinos
    Thesis advisor: Kapantaidakis, Ioannnis
    Publication Date: 2017-07-24
    The purpose of this paper is to investigate the use of social media apps in order to promote a firm. We will conduct research on Facebook business as a viable option for the marketing of a firm and how its vast number of ...

  • The use of social media from multinational companies. The case of IKEA.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kroustalaki, Stella; Metaxaki, Charikleia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2019-04-17
    This diploma thesis deals with the use of social media, especially from multinational companies such as the Swedish IKEA. Social media are now an integral part of the daily routine of the majority of the people. The existing ...

  • The use of micro-social networking applications (Apps, eg Facebook Apps) in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koulakou, Eleni; Toursounidou, Maria
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 28-02-2012
    Internet is the main source of information for a large number of users. In recent years, the development of social networking web sites and Internet has transformed information into a key component of modern marketing. The ...

  • The psychology of color and its application in marketing and advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karachaliou, Eirini
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-12-13
    The following dissertation begins with a reference on marketing and color for the origin of the appellation as well as the development and their acceptation of the color in the psychological field in former times until ...

  • Web promotion of the food industry in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papadimitriou, Eleftheria
    Thesis advisor: Kokkinakis, Emmanouil
    Publication Date: 2018-07-19
    The current thesis researches and analyzes how the Food Industry in Greece, uses the new technologies of online multimedia, with which can now target more efficiently its selected target group, than with traditional media. ...

  • Electronic auction of agricultural products.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Vlastakis, Georgios; Kounelakis, Iakovos; Chatzakis, Ioannis
    Thesis advisor: Papadakis, Nikolaos
    Publication Date: 2017-07-05
    In modern commerce, the trend towards an interactive e-commerce center can not leave any field that contains buying and selling products intact. The need for buyers and sellers to exchange information for better service ...

  • E-commerce and marketing in tourism

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Katsiara, Andriana; Voreinaki, Chrysoula
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-05-17
    Increasing business competition occurring in recent years, pushing the business to the abandonment of traditional methods of doing business and the adoption of modern applications. One of the most common methods is carried ...

  • Electronic trade (e-commerce) in Crete and use marketing methods to promote traditional dishes, products in foreign countries.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Samonaki, Eirini; Samonakis, Konstantinos
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2020-05-11
    Nowadays, people adapt to new technologies. The consumers, using e-commerce, can learn about the products they are interested in contrast with the old days when it was necessary for them to be physically in the store. ...

  • Online toy’s store. Design-development-promotion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kritikou, Aikaterini
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-02-14
    This dissertation presents the operation and the development of an electronic toy store, describing parallel and broader concept of e-commerce. The pros and cons of this area are outlined, as well as the benefits that occur ...

  • Electronic marketing and tourism agencies: effects and modalities.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadomichelakis, Ilias; Filipakis, Charilaos
    Thesis advisor: Pitsouli, Esthir
    Publication Date: 01-02-2010

  • Radio commercial sound design.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Voinas, Sotiris; Gkilitsi, Despoina
    Thesis advisor: Kalozakis, Spyridon
    Publication Date: 05-10-2014
    This thesis has the objective to study the audio content on radio advertising and creating standards that lead to a successful outcome. By successful outcome we mean a final advertising with the ideal rates of impact and ...

  • Establishment and operation of a contemporary tourist agency.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadogianni, Ioanna
    Thesis advisor: Komporakis, Emmanouil
    Publication Date: 09-02-2009

  • Establishment, organization, business operation (Special mention in Marketing).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tsikandylakis, Diomidis
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 12-02-2015
    The meaning of the term organization has not been clearly comprehensible even nowadays, although many are the scientists who have set their thinking on it. In my opinion, the term itself plays an important role in the ...

  • Creation of a business plan for a small-medium enterprise on the restaurant and leisure sector.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kapernaros, Stavros
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-07-11
    The following diploma thesis concerns the setting up of a business plan for a small-medium enterprise which belongs to the competitive sector of eating establishments and entertainment. It presents on a great scale the ...

  • Marketing plan for an enterprise of electronic material.

    T.E.I. of Crete, School of Engineering (STEF), Department of Electrical Engineering
    Authors: Malandrakis, Ioannis
    Thesis advisor: Papoutsakis, Charalampos
    Publication Date: 29-03-2012

  • Marketing plan for an enterprise of electronic material.

    T.E.I. of Crete, School of Engineering (STEF), Department of Electrical Engineering
    Authors: Kourmadias, Evangelos
    Thesis advisor: Papoutsakis, Charalampos
    Publication Date: 27-11-2013