Browsing by Keywords "συμπεριφορά καταναλωτή"

Now showing items 81-87 of 87

  • Consumer attitudes and perceptions of the environmental impact of events.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Kartali, Ioanna
    Thesis advisor: Apladas, Georgios
    Publication Date: 2023-06-20
    An inclusive green economy is a viable alternative to the current dominant economic model, which exacerbates inequalities, promotes waste, causes resource scarcity and poses widespread risks to the environment and human ...

  • Attitudes and opinions of consumers towards the marketing of organic products in Heraklion.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Accounting and Finance Dept.
    Authors: Kouramas, Xristos; Marakomichelakis, Georgios
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 2020-10-16
    The purpose of this study is to comment the purchasing behavior and attitude of consumers towards organic products through the existing difficulties created by today's market forms and trends. The existing conditions ...

  • Comparative study for the attitude of consumers towards online advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Zagorianou, Maria; Kapoti, Dionysia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-06-15
    The purpose of this paper is to examine the impact of online advertising on consumer behavior. In a reality that the Internet has infiltrated every area of human life enormously, marketing could not be left untouched. The ...

  • Techniques for successful direct sales.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pinakoulakis, Nikolaos
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 2018-10-25
    An in-depth understanding of consumer behavior, and in particular the decision-making process of the product market, is of paramount importance to both the industry and the academic community. It allows suppliers to better ...

  • Sales promotional techniques and consumer behavior: The case of consumers in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tzenaki, Evdoxia
    Thesis advisor: Avgeli, Vasiliki
    Publication Date: 08-09-2015
    This thesis presents theoretical promotion techniques as well as the current theories governing the purchasing behavior of consumers, trying to show how the promotion techniques influence the purchasing behavior of consumers ...

  • The marketing of the business providing accounting services: From the quality of service in customer retention

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Mavrotsoupakis, Emmanouil; Tzortzaki, Kiriaki
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 2016-06-08
    Marketing is characterized to define all over the world as a concept quite inaccessible and difficult to its definition. However, when it is combined with the accountancy, the concept is easier to be understood because it ...

  • Marketing of services as a way of economic growth. Investigation of preferences, attitudes and behavior of Greek tourists in the context of improvement of the Greek touristic product as a way out of the economic crisis and improvement of living standards.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papageorgiou, Vyronas
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-06-26
    Services as a separate part of goods has been extensively studied by the academic community. In the case of tourism finds application because of the nature of the tourism industry and the theories of marketing of services ...