Browsing by Author "Αλατζάς, Νικόλαος"

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  • The attitude of young people aged 15-24 years across advertisements and advertising media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Alatzas, Nikolaos
    Thesis advisor: Dimou, Eirini
    Publication Date: 24-06-2015
    This diploma thesis was conducted to examine the influence of advertisements on young consumers, as well as their viewpoint on the subject, providing information to new business companies and advertising groups, concerning ...