Browsing by Author "Αλεξανδρή, Φλώρα"

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  • Social media marketing in the cosmetics market.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Alexandri, Flora
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2017-02-09
    In this thesis, we investigate the influence of social media in the cosmetics market. We examine the development of e-commerce in Greece and the parallel growth of internet marketing in the new communication environment. ...