Browsing by Author "Βελίτσκος, Παντελής"
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Study and analysis of the effect of interactive marketing in the emotional intelligence of the consumer.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Velitskos, Pantelis; Moustakas, Ioannis
Thesis advisor: Mastorakis, George
Publication Date: 16-01-2014The object of this diploma thesis is the development and presentation of a consummated approach of e-marketing and specifically the usage of interactive marketing nowadays, as well as its evolution through time. Additionally, ...
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