Browsing by Author "Κομνηνός, Παναγιώτης-Μιχαήλ"

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  • The strategy company Apple followed to the top.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Kalogiannakis-Karalis, Stylianos; Komninos, Panagiotis-Michail
    Thesis advisor: Garefalakis, Alexandros
    Publication Date: 2019-09-26
    In our thesis with the help of blueprints, indexes and events we describe the path that the hugely successful electronics company APPLE has achieved to reach the top of its preference and subsequently to the consumer's ...