Browsing by Author "Μαρνέλλου, Αγγελική"
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The role / significture of the local population in the development of a unique destination brand for Heraklion municipality.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Mari, Aikaterini; Marnellou, Angeliki
Thesis advisor: Apostolakis, Alexandros
Publication Date: 2018-05-08This study dealt with tourism promotion and development organizations in Greece and was completed through five chapters, the first one being the introduction. The second chapter presented a literature review where the ...
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