Browsing by Author "Μπέλλος, Αθανάσιος"

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  • The effects of online advertising on the consumers of Heraklion Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Bellos, Athanasios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-11-21
    The definition of advertisement is any form of paid non personal public communication of ideas or products and it has first appeared a few thousand years ago. Advertising can be used for different causes, depending on the ...