Browsing by Author "Παπάς, Βασίλειος"
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The effectiveness of online advertising: the case of consumers in Rethymno.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Papas, Vasileios
Thesis advisor: Kourgiantakis, Markos
Publication Date: 2018-03-28Online advertising has been used for decades. To begin with, the term ‘advertising’ indicates every action aimed at the dissemination of information for commercial purposes (advertisements on television, in newspapers or ...
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