Browsing by Author "Παπαευθυμίου, Λάμπρος"
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Τhe role of corporate sponsorship in the biggest sporting event, the Olympics, from ancient times until today. Case study of the Olympic Games in Atlanta 1996.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Papaefthimiou, Lampros
Thesis advisor: Kokkinakis, Emmaouil
Publication Date: 07-06-2012The sponsorship was one of the most important functions of the Athenian democracy, in which a wealthy citizen paid to prepare the chorus, for his participation in various religious events, and in dramatic performances or ...
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