Browsing by Author "Παπαϊωάννου, Αθανάσιος"

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  • Customer satisfaction and methods to increase the customer base: The case of pharmacies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papaioannou, Athanasios; Papageorgiou, Adamantios
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 23-09-2015
    Consumers experience the the influence of a number of characteristics and factors when they visit pharmacies in order to buy pharmaceutical products. The analysis and determination of these characteristics leads to the ...