Browsing by Author "Τριπολιτσιώτης, Παναγιώτης"
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Investigation of consumer behavior in an economic downturn : The case of Greek economy.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Spounou, Maria-Eleni; Tripolitsiotis, Panagiotis
Thesis advisor: Meramveliotakis, Georgios
Publication Date: 15-09-2015In the present work we will seek to describe with clarity how behaves the consumer in periods of crisis. Central pylon of our study will be the appointment of behavior of consumer in Greece. In Greece of memoranda and ...
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