Browsing by Author "Τσάπαλας, Γεώργιος"
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Determination of the degree of influence of sports marketing on the behavior of the sports consumer in Greece. Case study of young people aged 16-26 years old.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Kyriakopoulos, Konstantinos; Tsapalas, Georgios
Thesis advisor: Mastorakis, Georgios
Publication Date: 2017-07-20This paper, determines the degree of influence of sports marketing on the behavior of the Greek consumer, the general social phenomenon of consumer behavior is analyzed. Sports marketing is a distinct part of marketing due ...
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