Browsing by Author "Τσαπαρίδη, Στυλιανή"
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Promotion possibilities of Cretan traditional products through internet.
T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Lamprakis, Panagiotis; Tsaparidi, Styliani
Thesis advisor: Kourgiantakis, Markos
Publication Date: 01-11-2012This thesis aims to investigate the attitude and the preferences of the Greek consumers regarding the online promotion of the Cretan traditional products. The first part of the thesis presents an overview of existing ...
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