Browsing by Author "Τσιλιβίγκου, Ευαγγελία"
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Attitude of young people aged 18-24 towards advertising media and advertising. TV or Internet?
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Tsilivigkou, Evangelia
Thesis advisor: Tavladaki, Despoina
Publication Date: 20-06-2012This research aims to investigate whether the ads influence consumer behavior of young people, aged 18-24, and from what ads (television or Internet) affected young people more. The methodology of work will be based on ...
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