Browsing by Author "Φούσκα, Αργυρώ"

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  • Social media marketing in the sector of pharmaceutical cosmetics. Case study: Natura Siberica company.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Fouska, Argyro
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-10-24
    The purpose of this paper is to investigate the role of marketing in the social media environment as regards the pharmaceutical cosmetics sector. For the study of this object, Natura Siberica is used as an illustrative ...