Browsing by Author "Φραγκιαδουλάκης, Στυλιανός"
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Hotel marketing mix and social media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Fragkiadoulakis, Stylianos
Thesis advisor: Apladas, Georgios
Publication Date: 24-02-2015The goal of this study is a literature review on the implementation of hotels’ strategic marketing programs in terms of analyzing the traditional options in the given context of marketing mix, locally and internationally. ...
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