Browsing by Author "Χιλετζάκη, Γεωργία"

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  • The effect of internet advertising to consumers of prefecture of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Chiletzaki, Georgia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 07-07-2015
    The development of the Internet as a means of communication and advertising has attracted considerable research interest today. Intense research interest also collected from the study of consumer attitudes towards online ...